Recognising the Faces Behind Customer Delight
At TCIL and SOTC, customer moments do not just happen — they are created, owned, and elevated by people who consistently go beyond what is expected. It is this spirit of ownership and unwavering commitment to delighting customers that inspired the launch of the Customer First Service Awards — an initiative designed to recognize those who truly bring our customer-first philosophy to life.
From anticipating unspoken customer needs to resolving challenges seamlessly, these are the individuals who transform everyday interactions into extraordinary experiences, building trust, loyalty, and lasting impressions along the way.
The awards celebrate contributions from across the organization, spanning both Business Functions — including PCO, Airlines, Visa COE, VAS, Foreign Exchange, and Contact Centres — as well as Support Functions such as Finance, HR, IT, Marketing, Legal, Admin, and more. Because delivering exceptional customer experiences is never the responsibility of one team alone — it is a collective effort driven by collaboration across every function.
To honour these contributions, the awards were presented across two categories:
- Customer Obsession Champions – Individuals from business functions who consistently go above and beyond, combining strong performance with genuine customer empathy to create memorable moments of delight.
- Service Excellence Award – Individuals from support functions who work behind the scenes, yet play a vital role in enabling seamless, high-quality customer experiences.
On 24th February 2026, we came together to celebrate the very first edition of this initiative. It was a proud moment as 23 outstanding individuals from across regions were recognized for embodying what it truly means to put customers first.
Each winner represents a story of ownership, passion, and an unwavering commitment to excellence.
As we celebrate these champions, we also reinforce a powerful belief: customer obsession is not just a value — it is a culture we nurture and build together, every single day.
And this is only the beginning.
With inputs from the HR Team