{"id":18847,"date":"2024-05-22T13:24:57","date_gmt":"2024-05-22T07:54:57","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=18847"},"modified":"2024-05-22T13:24:57","modified_gmt":"2024-05-22T07:54:57","slug":"thomas-cook-india-sotc-travel-focus-on-the-growing-segment-of-customers-seeking-to-combine-pilgrimages-with-local-cultural-soft-adventure-experiences-across-india-2","status":"publish","type":"page","link":"https:\/\/pulseonline.co\/index.php\/thomas-cook-india-sotc-travel-focus-on-the-growing-segment-of-customers-seeking-to-combine-pilgrimages-with-local-cultural-soft-adventure-experiences-across-india-2\/","title":{"rendered":"Thomas Cook India &amp; SOTC Travel Focus on the Growing Segment of Customers Seeking to Combine Pilgrimages with Local Cultural &amp; Soft Adventure Experiences Across India"},"content":{"rendered":"<p><span style=\"color: #0000ff;\"><strong>Darshans and Pilgrimage Plus Holidays cover destinations like Rishikesh, Dwarka, Varanasi and Rameshwaram with hand-picked local experiences, food and sight-seeing.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Diversity of spiritual locales: Char Dham, Jyotirlinga Tours, Varanasi &amp; Prayagraj, Shirdi Darshan, Rath Yatra, Madurai-Rameshwaram-Kanyakumari, Ramayan Anant Yatra, Dwarkadish<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Experience driven tours including unique cultural and adventure elements\u00a0<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Extensive range: group escorted tours; ready-to-book; customized options<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Guided VIP darshans with local tour guides<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Verdana',sans-serif; color: black;\">The pandemic-influenced YOLO (You Only Live Once) sentiment has created a strong impact on the Indian traveller. The New Age traveller prefers to immerse in a destination, and experience it like a local. Spiritual locales are no longer restricted to only sacred sites but also experiences &#8211; adventure, wellness, food, culture and history. Thomas Cook and SOTC&#8217;s data reflects a surge in demand of 100% YoY for spiritual locales with a high preference for cultural experiences and adventure. The recent inauguration of the Ram Temple in Ayodhya, along with improved connectivity and infrastructure, has accelerated online searches by 10x. In a focused endeavour to tap into this high potential yet unorganized segment, the Companies have expanded their spiritual tours portfolio with a diverse range of ready-to-book and personalized tours to spiritual locales across India and the subcontinent.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Verdana',sans-serif; color: black;\">While historically India\u2019s seniors\/Gen S comprised a key segment for spiritual travel, Thomas Cook &amp; SOTC are witnessing an upswing in demand from segments like multi-generational families, honeymooners\/couples and Young India\u2019s millennials and Gen Z.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Verdana',sans-serif; color: black;\">The Companies\u2019 consumer data reveals that demand is not restricted to traditional pilgrimages, but also for unique local experiences. Thomas Cook and SOTC have hence curated an attractive product range &#8211; Pilgrimage Plus &#8211; featuring a combination of spiritual breaks with local experiences: outdoor adventure like mountain biking and paragliding in Vaishno Devi, Rameswaram &#8211; a hub for fun or diving with PADI professionals, river rafting and kayaking in Rishikesh, camping in Uttarakhand, jungle trekking in Gujarat, etc. Also, unique experiences like sunset boat rides in Varanasi, the Chhau dance &#8211; that blends classical Indian dance with martial arts and folk traditions, the nesting of the Olive Ridley turtles at Gahirmatha and Rushikulya in Odisha, the stepwell in Rani ki Vav in Gujarat or learning the martial art of Kalayaripayattu in Kerala.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Verdana',sans-serif; color: black;\">Thomas Cook and SOTC\u2019s range of spiritual tours also include customized\u00a0 spiritual\/wellness options like meditation, yoga, and wellness programs like the Panchakarma ayurvedic program at Kumarakom, Yoga Centre\/Ashram in Rishikesh, Uttarakhand, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Verdana',sans-serif; color: black;\">Thomas\u00a0Cook\u00a0and\u00a0SOTC\u2019s\u00a0<b>Spiritual\u00a0Tourism\u00a0portfolio<\/b> features\u00a0a\u00a0range\u00a0of\u00a0 themes\u00a0including:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Spiritual\u00a0Journeys<\/strong>&#8211; handpicked tours to India\u2019s most popular\u00a0 religious sites including Char Dham, Do Dham, Kashi-Vishwanath corridor, Vaishno Devi, Varanasi, Rath Yatra, Amarnath Yatra, Kailash Mansarovar, Bodhgaya, Dwarkadish; the Tamil Nadu temple circuit of Chennai, Tirupati, Kanchipuram, Pondicherry, Mahabalipuram; Muktinath in Nepal and more<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Ramayana\u00a0Trails<\/strong>&#8211; private guided tours featuring locales associated with the life and times of Lord Ram, within India and in Sri Lanka,\u00a0 including Ayodhya, Prayagraj, Chitrakoot, Hampi, Madurai and Rameshwaram<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Jyotirlinga\u00a0Darshan\u00a0Trails<\/strong>&#8211; dedicated tours to the 12 Jyotirlinga\u00a0 shrines across India<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Anant\u00a0Kashi\u00a0Ayodhya\u00a0Yatra<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Navagraha\u00a0Temple\u00a0Tour\u00a0&#8211;\u00a0Tamil\u00a0Nadu<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Inclusions:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Guided\/VIP\u00a0darshans\u00a0at\u00a0temples<\/span><\/li>\n<li><span style=\"color: #000000;\">Guide\u00a0cum\u00a0storyteller\u00a0to\u00a0explain\u00a0the\u00a0nuances\u00a0and\u00a0historical-cum-spiritual\u00a0perspective\u00a0of\u00a0the\u00a0locales<\/span><\/li>\n<li><span style=\"color: #000000;\">Satvik\u00a0meals<\/span><\/li>\n<li><span style=\"color: #000000;\">Escorted group tours with expert regional language speaking\u00a0 Thomas Cook\/SOTC tour manager<\/span><\/li>\n<li><span style=\"color: #000000;\">Accommodation\u00a0ranging\u00a0from\u00a0hotels\u00a0to\u00a0tents<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Thomas\u00a0Cook\u00a0and\u00a0SOTC\u00a0have\u00a0introduced\u00a0special\u00a0offers\u00a0like\u00a0Travel\u00a0Now\u00a0Pay\u00a0Later\u00a0and\u00a0zero\u00a0interest\u00a0EMIs.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0Rajeev Kale, President &amp; Country Head \u2013 Holidays, MICE, Visa, <\/strong>said \u201cIndians are increasingly drawn to spiritual journeys, more so with the pandemic increasing appreciation for life, in gratitude and to invoke blessings. Spiritual locales are attracting interest from not only seniors and families, but also from the younger segment &#8211; millennials and group of friends. With the government\u2019s strong focus on connectivity and infrastructural development, we have seen an uptick of 100% YoY.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">To tap into this high growth segment, we have expanded our spiritual plus tours to feature a range of popular sites coupled with unique local experiences \u2013 across culture, cuisine and outdoor-adventure. Customers can book a hassle-free darshan with us as we seamlessly handle their end-to-end comfort while they focus on their spiritual experience.<\/span><\/p>\n<p><span style=\"color: #000000;\">To offer customers ease and convenience, we also offer them the choice of Travel Now Pay Later and zero interest EMIs\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0Daniel D\u2019souza President &amp; Country Head &#8211; Holidays, SOTC Travel Limited<\/strong>\u00a0said\u00a0<em>\u201c<\/em>Spiritual tourism has witnessed significant growth in India: our data reflects an uptick of 20-30% month- on month. Over our 75 years as a company, we have witnessed the evolution of Pilgrimages with Indians now combining darshans with leisure, and this was the genesis of our extended range of Pilgrimage Plus tours. Pilgrimage Plus tours provide a spiritual core together with a getaway amidst tranquil nature or in combination with outdoor adventure and authentic local experiences. Our ready to book and personalized spiritual tours have been designed with care and offer a range of price points to suit every consumer segment.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Darshans and Pilgrimage Plus Holidays cover destinations like Rishikesh, Dwarka, Varanasi and Rameshwaram with hand-picked local experiences, food and sight-seeing. Diversity of spiritual locales: Char Dham, Jyotirlinga Tours, Varanasi &amp; Prayagraj, Shirdi Darshan, Rath Yatra, Madurai-Rameshwaram-Kanyakumari, Ramayan Anant Yatra, Dwarkadish Experience driven tours including unique cultural and adventure elements\u00a0 Extensive range: group escorted tours; ready-to-book;&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/pulseonline.co\/index.php\/thomas-cook-india-sotc-travel-focus-on-the-growing-segment-of-customers-seeking-to-combine-pilgrimages-with-local-cultural-soft-adventure-experiences-across-india-2\/\">Read More<\/a><\/div>\n","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18847"}],"collection":[{"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=18847"}],"version-history":[{"count":4,"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18847\/revisions"}],"predecessor-version":[{"id":18852,"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18847\/revisions\/18852"}],"wp:attachment":[{"href":"https:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=18847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}