{"id":18202,"date":"2024-05-10T18:51:39","date_gmt":"2024-05-10T13:21:39","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=18202"},"modified":"2024-05-10T18:51:39","modified_gmt":"2024-05-10T13:21:39","slug":"thomas-cook-india-repositions-holidays-with-a-fresh-new-approach-how-thomas-cook-holidays-enable-customers-to-have-great-stories-to-tell","status":"publish","type":"page","link":"https:\/\/pulseonline.co\/index.php\/thomas-cook-india-repositions-holidays-with-a-fresh-new-approach-how-thomas-cook-holidays-enable-customers-to-have-great-stories-to-tell\/","title":{"rendered":"Thomas Cook India Repositions Holidays with a Fresh New Approach – How Thomas Cook Holidays Enable Customers to \u201cHave Great Stories to Tell\u201d"},"content":{"rendered":"

Launch campaign features much loved icons, ace cricketer Ravichandran Ashwin <\/em><\/strong>& popular actor Vikrant\u00a0<\/em><\/strong><\/span>Massey, telling their holiday stories<\/em><\/strong><\/span><\/p>\n

Thomas Cook<\/a> \u00a0has signed on ace cricketer Ravichandran Ashwin and popular actor Vikrant Massey to position the\u00a0 leading travel services brand as the best at creating holiday experiences that make for great stories for their customers – while reiterating the promise of Thomas Cook quality for assurance. The strong customer connect of Ashwin and Vikrant reinforces the connect with not only the two big drivers of cinema and cricket – but also the credibility of these two\u00a0much loved icons.<\/span><\/p>\n

With domestic tourism back in the spotlight and witnessing accelerated growth for Thomas Cook, the\u00a0association commences with a campaign that focusses on the vibrant and diverse opportunities that India represents – using Ashwin and Vikrant as the “storytellers”! The creative insight for each of the t<\/span>wo films showcases the new brand position for Thomas Cook – as the creator of experiences, giving customers the holiday stories depicting what holidays are really about.<\/span><\/p>\n

The new campaign is being launched with a 4-part India Holidays digital campaign. In the first part of the campaign, Ashwin & Vikrant fondly reminisce about holidays in their youth, when they would manage with the bare basics, and how their holiday aspirations have changed completely, and how today, all of us want better quality holidays\u2026from Thomas Cook of course!<\/p>\n

Do check out the videos!<\/p>\n

Links – Part 1:<\/strong><\/p>\n