We are thrilled to share that SOTC Travel’s recent multilingual campaign, created in collaboration with 21N78E Creative Labs, has earned a spot in the prestigious IMPACT Ads 2024: Hall of Fame. This recognition highlights the campaign’s creative excellence and strategic impact in the highly competitive travel advertising space.
Launched with the goal of reaching India’s diverse linguistic audiences, the campaign successfully tapped into regional insights and cultural nuances. With a sharp understanding of local sentiments and travel motivations, the films connected authentically with travellers across various states, delivering a powerful message that resonated nationwide.
The campaign stands out not only for its creativity but also for its inclusive approach—featuring multiple languages and culturally tailored narratives that reflect SOTC’s deep understanding of the Indian consumer landscape.
This accolade is a proud moment for the entire SOTC team, reinforcing our brand’s position as a forward-thinking, consumer-centric travel leader.
