The Sita team was back at the Kerala Travel Mart in Cochin from 26th -29th September, 2024. On World Tourism Day, the show was a great platform to engage in meaningful conversations about sustainable travel, and the future of tourism. Being a highly business focused event, KTM 2024 brings more than 400 Overseas Tour Operators, and 1000 plus Indian Tour Operators with a firm interest in selling Kerala as a tourism product in their respective markets and seeking partnerships with the Kerala travel trade.