FITUR was an exciting event for Desert Adventures this year. We had our biggest stand to date, marking our largest-ever presence at Latin America’s premier travel market.
Our expanded showcase brought unparalleled exposure in the Middle East section, alongside our key hotel partners: FIVE Hotels and Resorts, Rixos Hotels, Millennium Hotels and Resorts, The Ritz-Carlton, Dubai International Financial Centre and The First Collection, highlighting the best of the region—Dubai, Abu Dhabi, Ras Al Khaimah, Oman, and Jordan.
The highlight? Our pre-event dinner with 60 key tour operators, which was a resounding success and became one of FITUR’s most talked-about gatherings. It was the perfect opportunity to connect and strengthen relationships.
We’re also proud to have collaborated with our DMC partners, Asian Trails and Sita India DMC at their stand, strengthening our partnership as we expand our reach and deliver exceptional destination services across Asia.