In a strategic move to engage Young India, Thomas Cook (India) Limited has appointed Bollywood star Kartik Aaryan as the brand ambassador for its prepaid Borderless Travel Card. Targeting millennials and Gen Z—key drivers of India’s outbound travel growth—this initiative aims to connect with a segment that prioritises travel in their spending habits.
Kartik Aaryan, known for his charismatic persona and strong connection with India’s youth, embodies the spirit of India’s new-age traveller. His aspirational yet relatable image makes him an ideal representative for Thomas Cook, India ka Forex Specialist.
The partnership kicks off with a campaign for the Borderless Travel Card, a multi-currency prepaid card designed to provide a seamless, secure, and smooth experience for travellers worldwide. The campaign film presents a fun, relatable scenario: while one friend struggles with multiple credit/debit cards, lounge access passes, international SIMs, and currency, Kartik showcases the Borderless Travel Card as a one-stop solution for all forex needs during international travel.
The campaign will be promoted across digital, social media, and connected TV platforms to ensure high reach and engagement.
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited, said: “We are very bullish on our prepaid card business. Building on the success of Study Buddy and EnterpriseFX, we recently launched the multicurrency Borderless Travel Card for India’s leisure segment. Our research highlights strong opportunity from Young India, and we are already seeing encouraging demand. Kartik Aaryan is the perfect fit to inspire this segment, and we are excited to showcase the card’s benefits through a fun and engaging campaign.”
Kartik Aaryan added: “I am thrilled to be the brand ambassador for Thomas Cook India—a brand synonymous with pioneering travel and youthful innovation. As an avid traveller, I’ve faced the challenges of managing forex abroad, and this card is a game-changer for India’s travel-hungry youth. The Borderless Travel Card offers multi-currency support, worldwide acceptance, and exclusive travel benefits, making it a smart, seamless, and secure solution for Indian travellers.”