The Business Events Australia Greater China Showcase 2025 was conducted in Xiamen from Monday, 31st March to Wednesday, 2nd April 2025. The event is designed to provide Australian industry sellers with a platform to develop their relationships with incentive agent buyers and corporate customers from Greater China, as well as provide insights into market trends and customer behaviour. The showcase includes face-to-face meetings with incentive agent buyers and corporate customers, as well as a seminar to provide destination knowledge and updates for incentive agents.
Edward Chen, the Regional Director of ATM was one of 29 sellers from Australia. He met up with 7 convention bureaux, and presented sessions with 30 Business Events (MICE) agents, 23 corporate end-users, and 10 trade media from the region of Greater China. The program was focused on the business sectors of incentive groups to Australia, covering direct selling, insurance, pharmaceutical, IT, automotive and banking.
