In mid-October, our Australia DMC team spent two productive days in Victoria, meeting with Go Beyond Melbourne and a curated group of new regional suppliers on 15th and 16th October 2025. The objective was clear: to uncover fresh experiences and partners that could add depth, variety, and local flavour to future client itineraries.
These meetings introduced ATM Australia to a diverse mix of hotels, experiences, attractions, and dining options across Victoria’s key regions. Each supplier brought something distinctive to the table — whether it was immersive regional touring, boutique accommodation, or standout culinary and nature-led experiences.
The two-day exploration covered a wide range of offerings:
15th October highlights included
Alpine Hotel, Warburton
Avani Wines, Mornington Peninsula
Red Hill Lavender Farm, Mornington Peninsula
Penguins Premium experiences and new Phillip Island Nature Parks products
Portarlington Grand Hotel
Babaji’s Kerala Kitchen, Belgrave & Warburton
16th October showcased
Phillip Island Hop-On Hop-Off Bus and new Local Way multi-region tours
Bayside Hotel & Apartments, Geelong
Trofeo Estate
Liberty Balloon Flights
Jetty Road Brewery
Balgownie Estate
These supplier interactions have expanded our understanding of Victoria’s evolving tourism landscape and opened up exciting possibilities for more customised, experience-rich itineraries. The new connections will allow us to present clients with innovative regional journeys that go beyond the expected — combining comfort, authenticity, and local character.