In September 2025, our General Manager, Sumaira Isaacs, proudly represented Gulf Dunes at the ICCA Middle East Summit in Bahrain — spotlighting one of our standout achievements this year.
She shared the inside story of hosting over 3,000 delegates from Europe, Australia, South Africa, and New Zealand — a five-day mega event at Atlantis The Palm that showcased the scale, creativity, and operational excellence Gulf Dunes brings to the region. Sumaira also stressed the vital role that DMCs play in the success of business events, plus how Gulf Dunes is championing the rise of PCO and Association business across the GCC.
The Summit itself proved just how fast the Middle East’s MICE industry is evolving — and leading:
🔹 “Co-opetition” in action — destinations collaborating to grow the region together
🔹 AI enhancing human experiences rather than replacing them
🔹 Sustainability recognised as legacy building for future generations
🔹 A united focus on developing tomorrow’s leaders
The message was crystal clear: the Middle East is building a resilient, innovative, and human-centered business events ecosystem that is ready to set new global standards.
We’re proud to be a driving force in this exciting transformation — and we can’t wait for the next wave of game-changing events and partnerships across the region! 🌍✨