SOTC Travel Expands the Odisha Market with First Outlet in Bhubaneswar

Strong traveller demand for both domestic  and international holidays

  • Favourites include Europe, Australia-New Zealand, Japan , Vietnam , Dubai
  • Domestic destinations include Kashmir, Ladakh, Andaman’s, Chardham , Kerala, Bhutan

SOTC Travel opened its first franchise outlet in Bhubaneshwar, marking a significant milestone for the Company’s East India expansion. The outlet was inaugurated by Himanshu Sampat – Vice President Sales SOTC Travel Ltd.

Odisha is emerging as a strong travel market. and is witnessing a strong demand led by Bhubaneswar and surrounding catchments. SOTC’s new franchise is strategically situated in the city center, to serve both leisure and business segments

SOTC Travel’s new outlet offers end-to-end travel solutions with an array of services, including: International & Domestic Holidays (Group tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.

Bhubaneshwar/Odisha Travel Trends

  • Top destinations
    • Domestic & Indian Subcontinent: Kashmir, Ladakh, Andaman, Sri Lanka & Bhutan, Chardham
    • International: Europe, Scandinavia, Australia, New Zealand, Japan, Singapore, Malaysia, Vietnam, Egypt, Antarctica
    • New emerging: Azerbaijan & Georgia
  • Strong demand for spiritual journeys and darshans – Ayodhya and Char Dham & Kumbh
  • Unique preferences: high interest in experiential holidays such as Northern Lights in Iceland and Russia
  • Top customer segments: multi-generational families, GenS, millennials  and Gen Z
  • Average holiday duration: 3-5 days for domestic/short haul; 12-13 days for longer holidays

Contact Details

SOTC Holiday World Outlet, SOTC Travel Limited,
Rajdhani House, Ground Floor,
77 Kharvel Nagar,
Janpath, opp Giri Durga Mandir,
Bhubaneswar – 751001
Contact – 8879464394

Rakesh Bawa – Senior Vice President & Head – Holidays, SOTC Travel Limited said “Bhubaneswar is emerging as a high potential source market for our holiday business and has been strategically selected to help a wide consumer segment consisting of families, working professionals, millennials, GenZ, etc. Over our 75 years as a company, we firmly believe that, ‘No one understands the Indian Traveler better than SOTC’. What is interesting is that customers even from regional India’s tier 2 and 3 markets are travelling beyond the traditional travel season and are leveraging every opportunity to travel. To address this growing demand, we have introduced a specially designed portfolios across group escorted tours and customized options. We extend a warm welcome to our customers, and look forward to planning their next holiday, with us.”

 

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