“Your Holiday is Calling!” – A New Exciting Digital Campaign

Will drive customers to a dedicated Deals page offering exciting holiday deals and themes – designed for easy digital discovery and fulfillment via calls/video calls

Reiterating SOTC Travel’s longstanding legacy of over 74 years and  its motto ‘We are for Holidays’, we launched our new brand campaign that focuses on the preferences of the new age traveller.

Our Digital First focus has resulted in a significant drop of approx. ten years in the average age of  holiday customers, we have thus enabled smooth digital processes – from evaluation, to booking and fulfillment. With a strategic intent to ensure a seamless digital experience for our new age customers, the video promotion campaign features a link to a newly created microsite– ‘Holiday Deals’ featuring SOTC Travel’s best offers and holidays categorized under various themes such as, Adventure & Experiences, Romantic Getaways, Wildlife & Nature, Relaxation & Wellness and Short Breaks – India and International.

Link to page: https://www.sotc.in/holiday-deals

The ethos of the brand film is that holidays leave a positive impact on a traveller’s mind, and thus bridge sensory cues to holiday experiences and emotions. The film has been promoted in 8 languages i.e. English, Hindi, Marathi, Gujarati, Tamil, Kannada, Telugu and Bengali.

SOTC Travel’s campaign is strongly promoted across digital and social platforms, primarily YouTube, Facebook, Instagram and other  OTT Platforms.

Link to film: https://www.youtube.com/watch?v=47zga_EC2DY

Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “At SOTC Travel, we take pride in our legacy of over 74 years with 5 million happy customers. Our new campaign reiterates that ‘we are for holidays’, and so to cater to our new age customers we have created a short/crisp film that encapsulates how holidays leave a positive impact on a customer’s mind making them relive their favourite moments.

The newer generation seeks experience led holidays at a great value proposition, thus to cater to our young customer segment we have created a dedicated page that offers thematic holidays with exceptional itineraries coupled with unique deals making them a great value proposition.

We invite all our customers to book their much-awaited summer holidays with us.”