{"id":8351,"date":"2018-11-18T19:18:09","date_gmt":"2018-11-18T19:18:09","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=8351"},"modified":"2018-11-29T07:01:43","modified_gmt":"2018-11-29T07:01:43","slug":"grand-indian-holiday-sale-creates-a-buzz-in-the-travel-market","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/grand-indian-holiday-sale-creates-a-buzz-in-the-travel-market\/","title":{"rendered":"Grand Indian Holiday Sale Creates a Buzz in the  Travel Market!"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/11\/THOMAS-COOK-GRAND-INDIAN-HOLIDAY-SALE.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-8353 alignright\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/11\/THOMAS-COOK-GRAND-INDIAN-HOLIDAY-SALE-594x1024.jpg\" alt=\"THOMAS COOK GRAND INDIAN HOLIDAY SALE\" width=\"342\" height=\"589\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/11\/THOMAS-COOK-GRAND-INDIAN-HOLIDAY-SALE-594x1024.jpg 594w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/11\/THOMAS-COOK-GRAND-INDIAN-HOLIDAY-SALE-174x300.jpg 174w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/11\/THOMAS-COOK-GRAND-INDIAN-HOLIDAY-SALE.jpg 1183w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/a>As each holiday season approaches, customers look for the best deals, the best offers, the best promotions.\u00a0 Competition is rife, and travel companies vie with each other to provide that extra edge that will swing the traveller in their direction.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">We activated our bi-annual <strong>The Grand Indian Holiday Sale (GIHS) from 11<sup>th<\/sup> \u2013 20<sup>th<\/sup> \u00a0September 2018, <\/strong>across business channels (OB + DOM + Ebiz).\u00a0\u00a0 We retained our successful core proposition of the <strong>\u2018Best Price Challenge\u2019<\/strong> i.e., if the customer finds a lower quote than us, we will match the price and pay double the difference (in future travel vouchers). This helped us create huge disruption in the market, get disproportionate attention, and facilitated exponential lead generation and business.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Besides our diverse range of holiday packages, our other key hooks included:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><u>Cashback with HDFC: <\/u><\/strong>\u00a0As part of our larger collaboration with HDFC Bank, the customer got additional 5% cashback on every transaction (applicable on a minimum transaction amount of Rs. 30,000 and up to a maximum cashback of Rs. 6000 on HDFC Bank Credit and Debit Cards or EMI transactions)<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><u>FlipKart Vouchers<\/u><\/strong>: Free vouchers of upto Rs. 4000 on Cameras and extra 10% off on luggage from Flipkart.<strong><u><br \/>\n<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><u>Free Travel Vouchers<\/u><\/strong> of up to Rs. 9000 on every booking .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The campaign was driven and amplified across multi media which included national and regional dailies and it was also extensively promoted online on digital and social networks. The Holiday Sale certainly created a buzz, with interested customers trying to get the most benefits and goodies from our deals!<br \/>\n<\/span><\/p>\n\r\n<a style=\"color: rgb(68,79,247);\" href=\"http:\/\/pulseonline.co\/\">Home<\/a>\r\n\n","protected":false},"excerpt":{"rendered":"<p>As each holiday season approaches, customers look for the best deals, the best offers, the best promotions.\u00a0 Competition is rife, and travel companies vie with each other to provide that extra edge that will swing the traveller in their direction. We activated our bi-annual The Grand Indian Holiday Sale (GIHS) from 11th \u2013 20th \u00a0September&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/grand-indian-holiday-sale-creates-a-buzz-in-the-travel-market\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/8351"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=8351"}],"version-history":[{"count":4,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/8351\/revisions"}],"predecessor-version":[{"id":8602,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/8351\/revisions\/8602"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=8351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}