{"id":7875,"date":"2018-08-23T09:13:48","date_gmt":"2018-08-23T09:13:48","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=7875"},"modified":"2018-08-23T09:14:35","modified_gmt":"2018-08-23T09:14:35","slug":"ubm-ipm-award-we-are-indias-most-preferred-holiday-brand","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/ubm-ipm-award-we-are-indias-most-preferred-holiday-brand\/","title":{"rendered":"UBM IPM AWARD \u2013 We Are India\u2019s Most Preferred Holiday Brand"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">I<a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/08\/DSC01411.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-7846 \" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/08\/DSC01411-472x1024.jpg\" alt=\"DSC01411\" width=\"312\" height=\"677\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/08\/DSC01411-472x1024.jpg 472w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/08\/DSC01411-138x300.jpg 138w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/a>MP\u00a0 organised a nationwide quest for India\u2019s most preferred travel and tourism brands, <\/span><span style=\"color: #000000;\">conferring on them the exclusive privilege to license the prestigious \u00cdMP logo for all their marketing <\/span><span style=\"color: #000000;\">engagements, such as online campaigns, hoardings, merchandising, press announcements, product <\/span><span style=\"color: #000000;\">packaging and advertising. A sophisticated coffee table book will also be created, profiling these <\/span><span style=\"color: #000000;\">much loved brands, their inspiring growth stories, how they have carved a niche and risen up the <\/span><span style=\"color: #000000;\">popularity index and their vision for the future.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The IMP initiative by UBM India stemmed from the proactive role it plays in connecting the community, and establishing superior standards within it. The survey was to find out the most preferred brands.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The survey was conducted in association with renowned research agencies.\u00a0Undertaken in over 20 cities across\u00a0India, the survey respondent profile comprises SEC A1 and A2 with an annual household income of INR 12 Lakh or more. The survey has based itself on factors such as brand recognition and recall, service quality, brand recommendation, customer loyalty and buying behaviours and consideration.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">We are delighted that Thomas Cook India Ltd. was awarded the most preferred Holiday Brand, basis the customer feedback collected during the survey.\u00a0 Moreover, Thomas Cook was voted the best Holiday partner amongst\u00a0 all the major Travel and Tourism brands across India.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMP\u00a0 organised a nationwide quest for India\u2019s most preferred travel and tourism brands, conferring on them the exclusive privilege to license the prestigious \u00cdMP logo for all their marketing engagements, such as online campaigns, hoardings, merchandising, press announcements, product packaging and advertising. A sophisticated coffee table book will also be created, profiling these much loved&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/ubm-ipm-award-we-are-indias-most-preferred-holiday-brand\/\">Read More<\/a><\/div>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7875"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=7875"}],"version-history":[{"count":1,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7875\/revisions"}],"predecessor-version":[{"id":7876,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7875\/revisions\/7876"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=7875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}