{"id":7067,"date":"2018-07-16T16:10:04","date_gmt":"2018-07-16T16:10:04","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=7067"},"modified":"2018-07-26T14:57:27","modified_gmt":"2018-07-26T14:57:27","slug":"out-of-home-advertising-campaign-to-promote-tci-hk-brand-image","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/out-of-home-advertising-campaign-to-promote-tci-hk-brand-image\/","title":{"rendered":"Out-of-Home Advertising Campaign to Promote TCI-HK Brand Image"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7068 \" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924.jpg\" alt=\"\" width=\"859\" height=\"375\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924.jpg 1840w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924-300x131.jpg 300w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924-1024x446.jpg 1024w, http:\/\/pulseonline.co\/wp-content\/uploads\/2018\/06\/Kuoni@C30-A-to-C30-D-May-18-e1531765216924-600x262.jpg 600w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/a><strong><span style=\"color: #000000;\">In order to coordinate with the launch of new TV commercials, TCI-HK had planned an Out-of-Home Advertising Campaign in May 2018.\u00a0 A series of prominent outdoor billboards were rented to promote the brand image of TCI-HK. These billboard advertisements were located at the Kowloon entrance of the Hong Kong Eastern Harbour Crossing.\u00a0 We adopted the same elements of the new TV commercial, such as the beautiful scenery with the image of the protagonists in the commercials. The Eastern Harbour Crossing is one of the tunnels with many traffic flows in Hong Kong. The prominent location of the billboards, and the beautiful design of the advertisement, certainly attracted the attention of passersby when going through the tunnel.<\/span><\/strong><\/p>\n\r\n<a style=\"color: rgb(68,79,247);\" href=\"http:\/\/pulseonline.co\/\">Home<\/a>\r\n\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In order to coordinate with the launch of new TV commercials, TCI-HK had planned an Out-of-Home Advertising Campaign in May 2018.\u00a0 A series of prominent outdoor billboards were rented to promote the brand image of TCI-HK. These billboard advertisements were located at the Kowloon entrance of the Hong Kong Eastern Harbour Crossing.\u00a0 We adopted&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/out-of-home-advertising-campaign-to-promote-tci-hk-brand-image\/\">Read More<\/a><\/div>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7067"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=7067"}],"version-history":[{"count":8,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7067\/revisions"}],"predecessor-version":[{"id":7497,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/7067\/revisions\/7497"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=7067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}