{"id":4565,"date":"2017-06-17T16:42:43","date_gmt":"2017-06-17T16:42:43","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=4565"},"modified":"2017-06-17T16:42:43","modified_gmt":"2017-06-17T16:42:43","slug":"something-special-for-mothers-day-or-how-about-a-babymoon-celebration","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/something-special-for-mothers-day-or-how-about-a-babymoon-celebration\/","title":{"rendered":"Something special for Mother\u2019s Day? Or How About a Babymoon Celebration?"},"content":{"rendered":"

\"Mother<\/a>Reshma Shivalkar and her team\u00a0 put together a unique product, targeting the most recent and emerging segment of travellers – mothers and mothers-to-be. The FIT products team felt that India\u2019s Mommy travellers should be pampered and taken care of.\u00a0 So they created unusual personalized packages\u00a0 to cater to their needs. Appropriately,\u00a0 14th May– Mother\u2019s Day, was chosen to launch the two new, innovative products – “Mothers Only” and “Babymoon” packages. Exclusive activities gave the holiday a distinctive touch. How about shopping with a personal stylist in tow? Or relaxing with rejuvenating spa-wellness programmes?
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The product,\u00a0 continuing through June and July, is available at popular short-haul destinations like Singapore, Dubai (including a stay in the resort destination of Ras-Al-Khaimah), Thailand, Sri Lanka, Oman, Maldives and Mauritius. These specially curated holiday packages incorporate a diverse spectrum of\u00a0 choices for women travellers like an all-girls BFF, mother-daughter itineraries or kitty party fun tours. They include fun experiences like learning the ancient Thai martial art of Muay Tai (kick boxing), sampling delicious global cuisine while learning to cook it, local cultural tours or experiencing the adrenalin rush of dive-sail-snorkeling in the Maldives, and shopping and desert adventures in Dubai and Ras Al Khaimah.<\/span><\/p>\n

For an unforgettable Mother\u2019s Day celebration, the FIT products team\u00a0 included special shopping and spa vouchers, along with a complimentary massage for mothers in Thailand, Mauritius and Sri Lanka. Women travellers also have the option to avail of a complimentary upgrade to an exclusive Four-star resort. The Babymoon packages offer mums-to-be the opportunity of a special photo-shoot in the Maldives and complimentary foot massages in Oman and Thailand.<\/span><\/p>\n

To create an awareness of these unusual holidays, a press release was disseminated on the day of the launch, May 5th<\/sup>, to the Bombay Stock Exchange, as well as to media publications PAN India, announcing the\u00a0 packages. The results were quite outstanding and there was extensive coverage in The Economic Times, Business Standard, Hindu Business Line, Outlook India, DNA, India Today, India Infoline and Tourism Breaking News.<\/span><\/p>\n