{"id":19242,"date":"2024-10-13T23:20:20","date_gmt":"2024-10-13T17:50:20","guid":{"rendered":"https:\/\/pulseonline.co\/?page_id=19242"},"modified":"2024-10-13T23:20:20","modified_gmt":"2024-10-13T17:50:20","slug":"thomas-cook-india-and-sotc-travel-capitalize-on-the-continued-appetite-for-travel-post-the-peak-summer-season","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-and-sotc-travel-capitalize-on-the-continued-appetite-for-travel-post-the-peak-summer-season\/","title":{"rendered":"Thomas Cook (India) and SOTC Travel Capitalize on the Continued Appetite for Travel Post the Peak Summer Season"},"content":{"rendered":"<div class=\"mediatxt clear_data_more_details data_details_list-style\" data-bind=\"html:newsmediaDetailViewModel.newsmediaDetailResponseList().shortDescription\">\n<p style=\"text-align: center;\"><strong>Witnesses a 25% increase in demand for Monsoon travel<\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Uptick in outdoor\/nature-led experiences: hiking, bike trips, rafting, waterfall rappelling\/trekking<\/span><\/li>\n<li><span style=\"color: #000000;\">Indian\u2019s maximizing on off-season rates and monsoon discounts<\/span><\/li>\n<li><span style=\"color: #000000;\">Demand trend of weekend-extended weekend\/ mini-cations<\/span><\/li>\n<li><span style=\"color: #000000;\">Key segments: Young India\u2019s millennials &amp; GenZ, working professionals, multigenerational families<\/span><\/li>\n<li><span style=\"color: #000000;\">Spiritual tourism\/pilgrimage continue to be in demand<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"mediabtxt data_details_list-style\" data-bind=\"html:newsmediaDetailViewModel.newsmediaDetailResponseList().description\">\n<p><span lang=\"EN-IN\">Indian consumers are displaying sustained interest in travel, post the traditional peak summer season. With the onset of the monsoons, ushering in pleasant weather and nature at its best, Thomas Cook and SOTC Travel report an increase in demand for monsoon travel &#8211; with a growth of 25% compared to last year.<\/span><\/p>\n<p><span lang=\"EN-IN\">Monsoon being a traditional low travel season, demand vs supply works well to the consumer\u2019s advantage: with special deals\/discounts offered by airlines and hotels creating strong inspiration for \u201ctravel savers\u201d. Thomas Cook India and SOTC have also announced special options that make Monsoon travel a truly attractive value proposition for Indians.<\/span><\/p>\n<p><span lang=\"EN-IN\">With the rains transforming arid landscapes into lush green locales, rivulets, and waterfalls, the Companies\u2019 trends reveal a growing interest in nature-forward experiences, such as nature trails and photography tours to Uttarakhand\u2019s Valley of Flowers, Maharashtra\u2019s Khaas-Pathar Valley. Kerala has emerged a favourite with its hill retreats of Munnar and Vagamon, pristine backwaters of Kumarakom, forests of Thekkady and the Silent Valley. Outdoor experiences like trekking and hiking in Tawang\u2019s forests &amp; lakes (Arunachal Pradesh), the magical root bridges in Meghalaya\u2019s Cherrapunjee, the thermal Tiger Spring of Mahabaleshwar, and the Jog Falls in Karnataka are also seeing demand.<\/span><\/p>\n<p><span lang=\"EN-IN\">The season is seeing an uptick in unique stays in tea\/coffee plantations in places such as Ooty, Coorg and Coonoor and Yercaud.<\/span><\/p>\n<p><strong><span lang=\"EN-IN\">\u00a0<\/span>Key Highlights:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Destinations: Domestic and short haul demand uptick of 22% and 25% respectively<\/span><\/li>\n<li><span style=\"color: #000000;\">Popular destinations: Kashmir, Leh-Ladakh, Andamans, Kerala, Rajasthan, Goa, Karnataka, North East<\/span><\/li>\n<li><span style=\"color: #000000;\">Indian subcontinent: Sri Lanka and Bhutan<\/span><\/li>\n<li><span style=\"color: #000000;\">Demand for Spiritual\/Pilgrimage tours: Jyotirlinga. Varanasi, Mahakaleshwar, Omkareshwara, Dwarka, Somnath, Mallikarjuna, Rameswaram; Ramayan Trail in Sri Lanka<\/span><\/li>\n<li><span style=\"color: #000000;\">Customer segments driving demand: Working professionals (20%), Young Indian\u2019s millennials and GenZ (25%) and multigenerational families (18%)<\/span><\/li>\n<li><span style=\"color: #000000;\">Average holiday duration: 3-5 days for shorter stays\/mini-cations<\/span><\/li>\n<li><span style=\"color: #000000;\">Unique destinations: Indian\u2019s are displaying high interest to unique monsoon destinations like Ooty, Coorg, Wayanad, Coonoor and Munnar; Western Ghats and coastal belt<\/span><\/li>\n<li><span style=\"color: #000000;\">Experience-led activities: trekking, hiking, river rafting, waterfall repelling, biking in Rishikesh, body surfing in Kerala &amp; Karnataka, zipling in Davki, whale watching in Sri Lanka<\/span><\/li>\n<li><span style=\"color: #000000;\">Wildlife &amp; Safari tours: Jawai Dam and Desert national park in Rajasthan, Nagarhole and Bandipur national parks in Karnataka; Sunderbans in West Bengal<\/span><\/li>\n<li><span style=\"color: #000000;\">Regional\/State festivals: boat race in Kerala, Puri Rath Yatra in Odisha, Kandy Perahera festival in Sri Lanka, France day in Puducherry<\/span><\/li>\n<li><span style=\"color: #000000;\">Rise in Wellness tourism: Interest for traditional Ayurveda wellness treatments, retreats and resorts in Kerala<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Witnesses a 25% increase in demand for Monsoon travel Uptick in outdoor\/nature-led experiences: hiking, bike trips, rafting, waterfall rappelling\/trekking Indian\u2019s maximizing on off-season rates and monsoon discounts Demand trend of weekend-extended weekend\/ mini-cations Key segments: Young India\u2019s millennials &amp; GenZ, working professionals, multigenerational families Spiritual tourism\/pilgrimage continue to be in demand Indian consumers are displaying&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-and-sotc-travel-capitalize-on-the-continued-appetite-for-travel-post-the-peak-summer-season\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19242"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=19242"}],"version-history":[{"count":3,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19242\/revisions"}],"predecessor-version":[{"id":19448,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19242\/revisions\/19448"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=19242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}