{"id":19229,"date":"2024-10-13T23:28:39","date_gmt":"2024-10-13T17:58:39","guid":{"rendered":"https:\/\/pulseonline.co\/?page_id=19229"},"modified":"2024-10-23T17:04:25","modified_gmt":"2024-10-23T11:34:25","slug":"thomas-cook-india-and-sotc-travel-see-significant-growth-in-domestic-travel-demand","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-and-sotc-travel-see-significant-growth-in-domestic-travel-demand\/","title":{"rendered":"Thomas Cook India and SOTC Travel See Significant Growth in Domestic Travel Demand"},"content":{"rendered":"<div class=\"mediatxt clear_data_more_details data_details_list-style\" data-bind=\"html:newsmediaDetailViewModel.newsmediaDetailResponseList().shortDescription\">\n<p style=\"text-align: center;\"><strong>Surpass full CY 2023 domestic travel numbers in<br \/>\n<\/strong><strong>the first 6 months of CY 2024\u00a0<\/strong><\/p>\n<p><strong>Release India Domestic Travel Trends<\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Top Destinations: Kashmir, North East, Andamans, Kerala and Goa<\/span><\/li>\n<li><span style=\"color: #000000;\">Summer demand up by 30% vs last year; extended booking season due to elections<\/span><\/li>\n<li><span style=\"color: #000000;\">Higher average spends: up by 25% over last year<\/span><\/li>\n<li><span style=\"color: #000000;\">Longer duration of stay: while short breaks 4 to 5 nights remain popular, significant growth in long stays of 15 days<\/span><\/li>\n<li><span style=\"color: #000000;\">Shift in Traveller Preferences: more opting for higher category accommodation; prioritising in-hotel experiences like spa, wellness and dining<\/span><\/li>\n<li><span style=\"color: #000000;\">Rise in experience-led travel: outdoor, soft adventure, biking trips, safari holidays, domestic cruises, culinary trails, sporting events, music festivals, etc<\/span><\/li>\n<li><span style=\"color: #000000;\">Spiritual\/ Pilgrimage Tourism on high growth trajectory &#8211; over 45% vs pre-pandemic<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"mediabtxt data_details_list-style\" data-bind=\"html:newsmediaDetailViewModel.newsmediaDetailResponseList().description\">\n<p><span lang=\"EN-IN\" style=\"color: #000000;\">The latest insights on domestic tourism <\/span><span lang=\"EN-IN\" style=\"color: #000000;\">\u00a0include:<\/span><\/p>\n<p><strong><span lang=\"EN-IN\" style=\"color: #000000;\">Top destinations in demand<\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Kashmir: 30%<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">North East: 26%<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Andaman: 22%<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Kerala: 20%<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Goa: 20%<\/span><\/li>\n<\/ul>\n<p><strong><span lang=\"EN-IN\" style=\"color: #000000;\">Spiritual Tourism seeing surge of over 45% vs pre-pandemic<\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Traditionally, a favorite of seniors, spiritual tourism is witnessing strong uptick from younger travellers: working professionals, millennials and GenZ; growth of younger segment is up by 75%<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">High demand for unique local experiences coupled with darshans, such as cuisine trails and outdoor\/adventure<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Thomas Cook and SOTC\u2019s newly launched aerial darshans (Dev Bhoomi \u2013 Om Parvat) were sold-out early this summer. Forward booking pipeline robust for winter tours to Char Dham, Varanasi, Ayodha, Jagananth, Rameshwaram, Tirupathi, etc<\/span><\/li>\n<\/ul>\n<p><strong><span lang=\"EN-IN\" style=\"color: #000000;\">Shifts in traveller preferences<\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Increase in spends: 15% YoY<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Increase in longer stays: 20% YoY<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Increase in multiple holidays per year: 2-3 shorter holidays in addition to longer vacations<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Impulse bookings on the rise for weekenders\/mini-cations<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Increased demand for in-hotel amenities such as fine dining, spa and wellness services, and clubs facilities<\/span><\/li>\n<\/ul>\n<p><strong><span lang=\"EN-IN\" style=\"color: #000000;\">Favourite summer locales:<\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Leh-Ladakh and cooler climes of Gangtok, Sikkim, Darjeeling, Munnar, Ooty, Coorg<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Kashmir maintains its year-round appeal<\/span><\/li>\n<\/ul>\n<p><strong><span lang=\"EN-IN\" style=\"color: #000000;\">New emerging locales<\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">North East India\u2019s Seven Sisters, Spiti Valley in Himachal Pradesh and Ladakh\u2019s Kargil for a unique blend of natural beauty, cultural richness, and adventure<\/span><\/li>\n<li><span lang=\"EN-IN\" style=\"color: #000000;\">Growing demand for experiential travel<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><span lang=\"EN-IN\"><strong>Rajeev Kale<\/strong>, President &amp; Country Head \u2013 Holidays, MICE, Visa, <\/span><span lang=\"EN-IN\">\u00a0said,\u00a0<\/span><span lang=\"EN-IN\">&#8220;Domestic tourism has been powering our growth trajectory this summer. What is noteworthy is that we have achieved both our top-line and passenger numbers of 12 months of 2023, within the first six months of 2024. Indians are displaying a keen appetite to explore their own country, and we are witnessing exponential demand for multiple domestic trips &#8211; Young India\u2019s working professionals, and DINKs, are opting for multiple mini-cations, combining public holidays with weekends for short getaways, in addition to longer domestic vacations lasting 15 days.\u201d<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"EN-IN\"><strong>Daniel D\u2019souza<\/strong>, President &amp; Country Head, Leisure, SOTC Travel<\/span><span lang=\"EN-IN\">\u00a0said,\u00a0\u201cWe are excited to share our delivery on our Domestic business: we have achieved our 2023 business numbers within just six months of 2024! Our strategy to motivate Indians to explore our own country is clearly working very well and this is a great motivation for our Teams. India offers an incredible diversity of hidden gems and exceptional experiences, and our data trends reveal that Indians are actively exploring them. We are bullish on India\u2019s Domestic segment and at SOTC we are ready to set new goals for the next six months and year ahead.\u201d<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Surpass full CY 2023 domestic travel numbers in the first 6 months of CY 2024\u00a0 Release India Domestic Travel Trends Top Destinations: Kashmir, North East, Andamans, Kerala and Goa Summer demand up by 30% vs last year; extended booking season due to elections Higher average spends: up by 25% over last year Longer duration of&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-and-sotc-travel-see-significant-growth-in-domestic-travel-demand\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19229"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=19229"}],"version-history":[{"count":4,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19229\/revisions"}],"predecessor-version":[{"id":19724,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/19229\/revisions\/19724"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=19229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}