Festival travel has beome very popular, and this year, we witnessed a marked demand\u00a0 for vacations, especially from Gujarat.<\/p>\n
High preference for international cruises to South East Asia led to launching unique Janmashtami products: Manmohak Bali; Romanchak Vietnam with Danang; Manmohak Asia with a Cruise.<\/strong><\/p>\n \u2022 Demand drivers: Multigenerational families, couples, Millennials & GenZ SOTC data revealed that consumers from Gujarat were displaying a high interest for travel during the Janmashtami festive season.<\/p>\n Key trends include:<\/strong> Spiritual Tourism is Also on the Rise Unique travel trends<\/strong> Daniel D\u2019souza, President & Country Head – Holidays, SOTC Travel Limited <\/strong>said,\u00a0\u201cGujarat is a top source market and a powerful growth driver for SOTC\u2019s holiday business. Our data indicates that Gujaratis are leveraging their festive holidays like Janmasthami to for travel on both International short haul and domestic break. We have witnessed a strong demand for Janmasthami travel \u2013 led by cruises to South Asia. To cater to this unique demand, our special tours like \u2018Gujar Vishwadarshan\u2019 that offer pure vegetarian\/jain meals and accompanied by Gujarati Tour Managers have been introduced and we are seeing a high interest for such holidays.\u201d<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Festival travel has beome very popular, and this year, we witnessed a marked demand\u00a0 for vacations, especially from Gujarat. High preference for international cruises to South East Asia led to launching unique Janmashtami products: Manmohak Bali; Romanchak Vietnam with Danang; Manmohak Asia with a Cruise. \u2022 Demand drivers: Multigenerational families, couples, Millennials & GenZ \u2022… <\/p>\n
\n\u2022 25-28% increase in spends as compared to last year
\n\u2022 Singapore, Malaysia, Vietnam & Indonesia were the preferred destinations for Janmashtami celebrations, also Azerbaijan & Georgia<\/p>\n
\n\u2022\u00a0Popular destinations:<\/strong>\u00a0Singapore, Malaysia, Vietnam & Bali. Cruises to South East Asia (Malaysia with Singapore; Indonesia) mono Vietnam with Danang; Kashmir
\n\u2022\u00a0Indian subcontinent:<\/strong>\u00a0Sri Lanka and Bhutan
\n\u2022\u00a0New emerging destinations:<\/strong>\u00a0Azerbaijan and Georgia<\/p>\n
\n<\/strong>\u2022 Popular Spiritual\/Pilgrimage tours: Jyotirlinga. Varanasi, Mahakaleshwar, Omkareshwara, Dwarka, Somnath, Mallikarjuna, Rameswaram; Ramayana Trails in Sri Lanka
\n\u2022 High demand for unique local experiences tours coupled with darshans, such as cuisine trails and outdoor\/adventure<\/p>\n
\n\u2022 Increase in demand for long-weekend\/extended weekend getaways were notable
\n\u2022 High preference for curated tours like \u2018SOTC Gurjar Vishwadarshan\u2019 offering pure vegetarian \/ jain meals, and accompanied by son of\u00a0 the soil Gujarati Tour Managers for travellers
\n\u2022 Shorter Booking window for Janmasthami travel under 20 days (short haul), 7-10 days (domestic)<\/p>\n