{"id":18179,"date":"2024-05-12T01:02:13","date_gmt":"2024-05-11T19:32:13","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=18179"},"modified":"2024-05-12T01:02:13","modified_gmt":"2024-05-11T19:32:13","slug":"in-its-75th-year-sotc-travel-reiterates-its-focus-on-the-india-market-expands-its-distribution-with-a-new-holiday-store-in-bhopal","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/in-its-75th-year-sotc-travel-reiterates-its-focus-on-the-india-market-expands-its-distribution-with-a-new-holiday-store-in-bhopal\/","title":{"rendered":"In Its 75th year, SOTC Travel Reiterates Its Focus on the India Market &#8211; Expands Its Distribution With a New Holiday Store in Bhopal"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong>Bhopal features as one of the top 10 markets for SOTC<\/strong><\/span><\/p>\n<p><strong><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-50-33.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-18181 alignleft\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-50-33-187x300.jpg\" alt=\"\" width=\"345\" height=\"553\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-50-33-187x300.jpg 187w, http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-50-33.jpg 637w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/strong><\/p>\n<p>SOTC expands its retail footprint in Central India with the inauguration of its new store in Bhopal\u2019s renowned Arera Colony. This new addition increases SOTC\u2019s network strength to 2 stores in Madhya Pradesh (1 retail and 1 franchise). The new outlet will also cater to the nearby areas of Narmadapuram, Vidisha, Raisen, Beena, Sehore etc.<\/p>\n<p>With a legacy of 75 years, SOTC firmly believes that today, <strong><em>\u2018No one understands the Indian Traveller better than SOTC<\/em><\/strong>\u2019. Bhopal features among the Company\u2019s top 10 source markets, and the newly inaugurated outlet, reiterates the SOTC\u2019s strategic Regional focus to expand its footprint in India\u2019s high potential tier 2 and 3 markets.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #0000ff;\">Madhya Pradesh\/Bhopal Travel Trends<\/span><\/strong><\/p>\n<p><strong><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-54-30.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-18182 alignright\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-54-30-225x300.jpg\" alt=\"\" width=\"278\" height=\"371\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-54-30-225x300.jpg 225w, http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-54-30-630x840.jpg 630w, http:\/\/pulseonline.co\/wp-content\/uploads\/2024\/02\/PHOTO-2024-01-13-17-54-30.jpg 768w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/a><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Increased travel intent in 2024: 20% YoY<\/span><\/li>\n<li><span style=\"color: #000000;\">Desire for longer stays: 32% higher compared to pre-pandemic<\/span><\/li>\n<li><span style=\"color: #000000;\">Higher spends: 20-30% compared to pre-pandemic<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Top destinations<\/strong><\/span>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Domestic<\/strong>: Kashmir, Leh-Ladakh, Himachal Pradesh, Rajasthan, Goa, Andamans, Kerala, North East; Bhutan and Sri Lanka in the Indian subcontinent<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>International<\/strong>: Europe\u2019s Switzerland, France, Finland, Austria; Turkiye, Australia, New Zealand, United Kingdom, USA (for visa holding customers), Japan, South Korea, Abu Dhabi, Mauritius, Indonesia, Thailand, Vietnam, Malaysia, Singapore<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #000000;\">Unique preferences: increased demand for personalized holidays and group tours, and high interest for experiential holidays, spiritual journeys, domestic cruises, eclectic stays, safaris and biking trips<\/span><\/li>\n<li><span style=\"color: #000000;\">Top customer segments: families, Gen S\/seniors, millennials and new age travellers\/Gen Z<\/span><\/li>\n<\/ul>\n<p><strong style=\"color: #000000; text-align: justify; font-size: 1.8rem;\">Daniel D\u2019souza President &amp; Country Head &#8211; Holidays, SOTC Travel<\/strong><span style=\"color: #000000; text-align: justify; font-size: 1.8rem;\"> said <\/span><span style=\"color: #000000; text-align: justify; font-size: 1.8rem;\">&#8220;Central India is a high potential market, and Madhya Pradesh and Bhopal are among our top ten source markets at SOTC. We are witnessing brisk demand of over 20% YoY from this region, and the addition of our new store in Bhopal increases our network strength, and caters to customers from Narmadapuram, Vidisha, Raisen, Beena, Sehore as well.<\/span><\/p>\n<p><span style=\"color: #000000;\">This year we celebrate SOTC\u2019s legacy of 75 years, and this store opening is truly a special one as it marks the first store inauguration of the year for us. Our new store in Bhopal is centrally located<br \/>\n<\/span><span style=\"color: #000000;\">and allows us to target valuable segments of families, Gen S\/seniors, millennials and new age travellers\/Gen Z. <\/span><\/p>\n<p><span style=\"color: #000000;\">We extend a warm welcome to our customers, and we look forward to planning their next holiday with us.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bhopal features as one of the top 10 markets for SOTC SOTC expands its retail footprint in Central India with the inauguration of its new store in Bhopal\u2019s renowned Arera Colony. This new addition increases SOTC\u2019s network strength to 2 stores in Madhya Pradesh (1 retail and 1 franchise). The new outlet will also cater&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/in-its-75th-year-sotc-travel-reiterates-its-focus-on-the-india-market-expands-its-distribution-with-a-new-holiday-store-in-bhopal\/\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18179"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=18179"}],"version-history":[{"count":4,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18179\/revisions"}],"predecessor-version":[{"id":18775,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/18179\/revisions\/18775"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=18179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}