{"id":17547,"date":"2023-12-20T17:14:44","date_gmt":"2023-12-20T11:44:44","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=17547"},"modified":"2023-12-20T17:14:44","modified_gmt":"2023-12-20T11:44:44","slug":"we-sets-our-sights-on-the-growing-demand-for-festive-travel-in-west-bengal","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/we-sets-our-sights-on-the-growing-demand-for-festive-travel-in-west-bengal\/","title":{"rendered":"We Sets our Sights on  the Growing Demand for Festive Travel in West Bengal"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Launch a Digital Campaign focusing on Durga Pujo Holidays<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled.png\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-17548 aligncenter\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled-300x169.png\" alt=\"\" width=\"376\" height=\"212\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled-300x169.png 300w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled-1024x575.png 1024w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled-768x432.png 768w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled-534x300.png 534w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/12\/Untitled.png 1363w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n<p>SOTC Travel\u2019s consumer data reveals high travel intent especially during the festive season \u2013 across multiple segments driven by multigenerational families. West Bengal and East India feature as key source markets for the Company and are witnessing over a 50% surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise on the significant demand, SOTC unveiled its new campaign targeting the Pujo season.<\/p>\n<p>The Company\u2019s consumer insights highlight that art, culture and poetry are core to a quintessential Bengali traveller. Keeping this in mind, SOTC&#8217;s <strong>Durga Pujo brand film<\/strong> features a Bengali family, where each member describes their perfect holiday and how they would plan each day of Durga Pujo.<\/p>\n<p><strong>Highlights of SOTC\u2019s Durga Pujo Holidays<\/strong>:<\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong>Range of destinations<\/strong>: Western Europe, Scandinavia, Australia, Egypt, South Africa, Vietnam with Da Nang, Singapore with Malaysia, Bali, Thailand, Dubai &amp; Abu Dhabi, Andamans, Bhutan<\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Special features<\/strong>: best price guarantee, Bengali cuisine on tour, Bengali speaking tour manager, all-inclusive tours, guaranteed early check-in, late check-out, departures ex-Kolkata<\/span><\/li>\n<li><span style=\"color: #ff6600;\"><strong>Offers<\/strong>: discounts up to Rs. 60,000\/- per family, on spot offers, gifts on booking<\/span><\/li>\n<\/ul>\n<p><strong>Link to film<\/strong>: <a href=\"https:\/\/www.youtube.com\/watch?v=jpXQC-eILKw\">https:\/\/www.youtube.com\/watch?v=jpXQC-eILKw<\/a><\/p>\n<p>SOTC Travel\u2019s campaign is being extensively promoted across digital &amp; social platforms, primarily YouTube, Facebook and Instagram.<\/p>\n<p><strong>Daniel D\u2019souza President &amp; Country Head &#8211; Holidays, SOTC Travel<\/strong> said,\u00a0<em>&#8220;To cater to our customers from these valuable markets, we have carefully designed holidays to domestic and international destinations, based on their unique preferences. We have added special touches like a Bengali speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with Best Price Guarantee, discounts up to Rs. 60,000\/- per family, on spot offers and gifts on booking. This is our gift to our Bengali customers \u2013 enabling them to indulge in their passion for travel while celebrating their favourite festival.\u201d<\/em><\/p>\n<p>Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel\u2019s omnichannel network \u2013 that offers choice and convenience via the Company\u2019s website, call centre, or extensive retail network pan India.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launch a Digital Campaign focusing on Durga Pujo Holidays SOTC Travel\u2019s consumer data reveals high travel intent especially during the festive season \u2013 across multiple segments driven by multigenerational families. West Bengal and East India feature as key source markets for the Company and are witnessing over a 50% surge in demand YoY for Durga&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/we-sets-our-sights-on-the-growing-demand-for-festive-travel-in-west-bengal\/\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/17547"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=17547"}],"version-history":[{"count":2,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/17547\/revisions"}],"predecessor-version":[{"id":17774,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/17547\/revisions\/17774"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=17547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}