{"id":16374,"date":"2023-08-07T10:13:45","date_gmt":"2023-08-07T10:13:45","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=16374"},"modified":"2023-08-07T10:13:45","modified_gmt":"2023-08-07T10:13:45","slug":"thomas-cook-india-launches-new-digital-campaign-focused-on-customised-holidays-to-accelerate-growth-for-the-segment","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-launches-new-digital-campaign-focused-on-customised-holidays-to-accelerate-growth-for-the-segment\/","title":{"rendered":"Thomas Cook India Launches New Digital Campaign Focused on Customised Holidays to Accelerate Growth for the Segment"},"content":{"rendered":"<ul>\n<li><span style=\"color: #000000;\">Personalized Holiday makers to curate itineraries at the customer\u2019s doorstep<\/span><\/li>\n<li><span style=\"color: #000000;\">Instant itinerary finalization technology<\/span><\/li>\n<li><span style=\"color: #000000;\">24&#215;7 on-tour assistance for travellers<\/span><\/li>\n<\/ul>\n<p>Thomas Cook (India) Limited has unveiled a new campaign to capitalise on the significant demand shift towards customized holidays. The campaign positions the brand as <strong>India ka Holiday Specialist<\/strong>, with the Company\u2019s long history of fulfilling holiday dreams for millions of customers over the years.<\/p>\n<p><span lang=\"EN-GB\">The Company\u2019s accelerated digital focus has resulted in building and strengthening its hybrid model \u2013 combining state of the art technology with human expertise and personal touch. This has resulted in a significant drop of approx. ten years in the average age of the Company\u2019s holiday customers. With Young Indians willing to increase spends for that once in a lifetime experience \u2013 there is a noteworthy shift from a saving to spending mindset.<\/span><\/p>\n<p>Additionally, there is a growing sense of \u2018YOLO &#8211; You Only Live Once\u2019 amongst consumers, with an increased desire to strike off all their bucket-list experiences. This has resulted in a 40-50% increase in Thomas Cook\u2019s customized holidays business compared to pre-pandemic times, with a noteworthy demand for unique, once in a lifetime experiences over exploring popular tourist locales and regular sightseeing tours.<\/p>\n<p><span lang=\"EN-GB\">The strategic intent behind the campaign is to take a long term and leadership position in the customized holidays space by owning noteworthy differentiators such as the most\u00a0experienced holiday experts (itinerary curators), who now\u00a0serve customers at their doorstep\u00a0as\u00a0a personal holiday maker\u00a0to help them create itineraries as per their preferences. The Company has also created a dynamic package building tool, wherein travellers can\u00a0build their itinerary instantly\u00a0across popular destinations on the website. Additionally, a\u00a024 x 7 on-tour assistance\u00a0is now being extended to all customers &#8211; experienced and empowered tour managers and experts (via call \/ WhatsApp) are available to offer guidance to the customers on their holidays.<\/span><\/p>\n<p><span lang=\"EN-GB\">The campaign plays on the key insight that Thomas Cook\u2019s customised holiday experts cater to diverse requirements of the travellers. In a humorous Pan India cultural context, the campaign showcases the customers\u2019 desire for unique experiences including adventure activities, gastronomy, and more while on their holiday \u2013 and shows how they seek Thomas Cook\u2019s expertise to make their travel dreams come true. The film will be promoted across all digital and social platforms across regions.<\/span><\/p>\n<p><span lang=\"EN-GB\">Abraham Alapatt, President &amp; Group Head &#8211; Marketing, Service Quality, Value Added Services &amp; Innovation,<\/span><span lang=\"EN-GB\">\u00a0<\/span>said, &#8220;Personalized holidays that are built around specific needs, experiences, events and scheduled as per the customer\u2019s schedule &#8211; \u00a0are witnessing a significant increase in demand from young and young-at-heart customers, in addition to women only-travellers, seniors, groups of friends, well-travelled couples and DINKs. The pandemic has created a deeper appreciation for life, and the need to live in the moment. This YOLO (You Only Live Once) mindset is driving travel desire.<\/p>\n<p>Indians are now seeking customized holidays with immersive travel experiences and are willing to pay significantly more for specific unique experiences &#8211; from natural phenomenon like the Northern Lights and the Sakura (Cherry Blossom) season, to sampling exotic soft adventure experiences like Dolphin\/Whale watching, scuba diving, hot air ballooning, snow sledding, etc.<\/p>\n<p>This campaign showcases Thomas Cook\u2019s undisputed expertise and our unique ability to combine with the additional expertise and experience of our trained Holiday Experts with potent technology, to help customers design, curate, price and book their dream holiday in real time and very importantly \u2013 to also provide the reassurance of 24&#215;7 support at the destination for customers when they travel!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalized Holiday makers to curate itineraries at the customer\u2019s doorstep Instant itinerary finalization technology 24&#215;7 on-tour assistance for travellers Thomas Cook (India) Limited has unveiled a new campaign to capitalise on the significant demand shift towards customized holidays. The campaign positions the brand as India ka Holiday Specialist, with the Company\u2019s long history of fulfilling&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-launches-new-digital-campaign-focused-on-customised-holidays-to-accelerate-growth-for-the-segment\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/16374"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=16374"}],"version-history":[{"count":3,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/16374\/revisions"}],"predecessor-version":[{"id":16974,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/16374\/revisions\/16974"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=16374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}