{"id":15879,"date":"2023-03-19T14:12:25","date_gmt":"2023-03-19T14:12:25","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=15879"},"modified":"2023-04-09T10:58:20","modified_gmt":"2023-04-09T10:58:20","slug":"changing-the-look-of-thomas-cook-updating-our-brand-with-a-fresh-new-logo","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/changing-the-look-of-thomas-cook-updating-our-brand-with-a-fresh-new-logo\/","title":{"rendered":"Changing the Look of Thomas Cook! Updating Our Brand With a Fresh New Logo"},"content":{"rendered":"<p><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15900 size-full\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy.jpg\" alt=\"\" width=\"1626\" height=\"830\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy.jpg 1626w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy-300x153.jpg 300w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy-1024x523.jpg 1024w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy-768x392.jpg 768w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy-1536x784.jpg 1536w, http:\/\/pulseonline.co\/wp-content\/uploads\/2023\/03\/New-logo-launch-collatrals_-2-01-resized-copy-588x300.jpg 588w\" sizes=\"(max-width: 1626px) 100vw, 1626px\" \/><\/a><\/p>\n<p>A company\u2019s logo is perhaps the most important aspect of its branding.\u00a0 It is the face of the company, its product, or its services, and connects the brand with its consumers. \u00a0A lot of time and thought\u00a0 is invested behind the scenes to create a suitable, memorable logo.<\/p>\n<p>The pandemic has changed several norms in the travel industry, and to keep pace with the changing environment, and the new expectations of our customers, we refreshed the familiar Thomas Cook logo with a stronger, more impactful, digital-friendly identity.<\/p>\n<p>Our dynamic new logo with a lowercase t &amp; c \u2013 represents a younger, more friendly, digital-first, already popular abbreviation of our brand name.<\/p>\n<p>It embodies our fluid and dynamic personality, as we transform continually in line with the rapidly changing travel services industry, and reconfirms our continued commitment to customer delight with unmatched travel experiences.<\/p>\n<p>The new logo has evolved to complement the latest trends in current times, and will work as an indicator for consumers to look forward to the new changes the company is planning for its customers.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company\u2019s logo is perhaps the most important aspect of its branding.\u00a0 It is the face of the company, its product, or its services, and connects the brand with its consumers. \u00a0A lot of time and thought\u00a0 is invested behind the scenes to create a suitable, memorable logo. The pandemic has changed several norms in&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/changing-the-look-of-thomas-cook-updating-our-brand-with-a-fresh-new-logo\/\">Read More<\/a><\/div>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/15879"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=15879"}],"version-history":[{"count":8,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/15879\/revisions"}],"predecessor-version":[{"id":16137,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/15879\/revisions\/16137"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=15879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}