Thomas Cook (India) Limited has unveiled a new campaign targeting Young India – by highlighting its special range of experiential Summer 2023 Europe Holidays, starting from as low as Rs. 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers, and come up with unbeatable deals like Best Price Guarantee and No Cost EMI – 0% interest.<\/p>\n
Thomas Cook\u2019s Digital First focus has resulted in a significant drop of approximately ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture, at value pricing, Thomas Cook\u2019s new campaign focuses on attractive rates, unbeatable deals, and a host of engaging experiences. Gen Z can sample Europe\u2019s local cuisine, wine tasting, exciting nightlife with bar hopping, pub-crawls, a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more – across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.<\/p>\n
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, <\/span><\/strong>\u00a0<\/span>said,\u00a0<\/span>\u201cBeing the youngest demography in the world with approximately 65% of its population being below the age of 35, India\u2019s Gen Z loves to travel, pack in, and share as many experiences as they can at affordable prices. This was the genesis of our special value tours for Europe – –designed with keeping our Gen Z customers in mind. Have a look at the links to the campaign clips, if you haven’t done so already…. and spread the word!<\/p>\n No.1 Instagram<\/strong>:https:\/\/www.instagram.com\/p\/CmbTvZzIjr9\/?utm_source=ig_web_copy_link<\/a><\/p>\n LinkedIn:<\/strong> https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7011276984928366592<\/a><\/p>\n Youtube:<\/strong> https:\/\/youtu.be\/rznJsdGuSGk\u00a0\u00a0<\/a><\/p>\n No.2 FB: <\/strong>https:\/\/fb.watch\/hGt7xehD0r\/<\/a><\/p>\n Insta:<\/strong>https:\/\/www.instagram.com\/p\/Cmqo8nhBKWe\/?igshid=NTdlMDg3MTY=<\/a><\/p>\n YT:\u00a0<\/strong> https:\/\/youtu.be\/llbcRS0cjbg<\/a><\/p>\n LinkedIn:<\/strong> https:\/\/www.linkedin.com\/posts\/thomascookindia_thomascookindia-thomascookcorporatetravel-activity-7013435417739866112-WWZr?utm_source=share&utm_medium=member_android<\/a><\/p>\n No.3 FB<\/strong>: https:\/\/fb.watch\/hR-TTPGwFq\/<\/a><\/p>\n Insta :<\/strong>https:\/\/www.instagram.com\/reel\/CnBNMzfpeQK\/?igshid=NTdlMDg3MTY=<\/a><\/p>\n
\n<\/em>Our teams have formulated exceptional itineraries, and o<\/em>ur digital led campaign highlights our unbeatable offers including best price guarantee on holidays, and No Cost EMI \u2013 0% interest on our specially designed Europe holidays for Summer 2023. We invite our Gen Z customers to book their much-awaited summer holidays with us at Thomas Cook.\u201d<\/em><\/p>\n
\nFacebook:<\/strong> \u00a0\u00a0https:\/\/fb.watch\/hyDnZEzGk6\/<\/a><\/p>\n
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