{"id":13643,"date":"2022-05-29T11:16:08","date_gmt":"2022-05-29T11:16:08","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=13643"},"modified":"2022-05-29T11:16:08","modified_gmt":"2022-05-29T11:16:08","slug":"thomas-cook-india-and-sotc-win-the-innovation-in-omni-experience-award-at-the-international-data-corporations-idc-industry-innovation-awards-2021","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/thomas-cook-india-and-sotc-win-the-innovation-in-omni-experience-award-at-the-international-data-corporations-idc-industry-innovation-awards-2021\/","title":{"rendered":"Thomas Cook India and SOTC Win the \u2018Innovation in Omni-experience\u2019 Award at the International Data Corporation\u2019s (IDC) Industry Innovation Awards 2021"},"content":{"rendered":"
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The IDC Industry Innovation Awards recognise and celebrate the transformative initiatives led by India\u2019s tech leaders in accelerating their organization’s journey towards digital maturity. In line with the theme of the year – “Build, Grow & Invent: The Road to Realization”, Thomas Cook India & SOTC have successfully demonstrated innovation, agility and digital astuteness in consistently leveraging technology to drive scale of change in delivering business benefits<\/span><\/p>\n<\/div>\n

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Thomas Cook and<\/strong><\/span>\u00a0SOTC Travel<\/strong>, were honoured with the award for \u2018Innovation in Omni-experience\u2019 – Travel, Transportation & Logistics category, at the International Data Corporation (IDC) Industry Innovation Awards 2021.<\/span><\/span><\/p>\n

With the pandemic having altered customer behaviours\/ priorities, Thomas Cook India & SOTC have displayed innovation and speed in enhancing their omni-channel clicks & bricks model to deliver a safe, seamless, contactless customer experience.<\/span><\/p>\n

With the announcement of the lockdown, the Companies were quick to empower their sales and servicing teams with a central dialler telephony and VPN access to stay in touch and provide meaningful support to customers. Additionally, Thomas Cook & SOTC launched India\u2019s first Virtual Holiday Store that leveraged technology to deliver a convenient and contactless interface.\u00a0\u00a0<\/span><\/p>\n

For India\u2019s digital natives, the Thomas Cook & SOTC apps and portals offer a range of holidays, flight, hotel and attractions. In addition, Thomas Cook & SOTC\u2019s innovative Build-Your-Own Holiday module enables customers design their own holidays based on their unique preferences.<\/span><\/p>\n

With\u00a0 the easing of restrictions, the Companies\u2019 omni-channel model enabled customers to walk in to a Thomas Cook or SOTC outlet closest to them, to meet with Holiday experts and co-curate their trip. Customers could select from the Companies extensive pan India retail network of approximately 300 outlets, covering metros, mini-metros, Tier 2 \u2013 3 cities.<\/span><\/p>\n

A seamless digital platform developed in-house equips both customers and Thomas Cook & SOTC teams with end-to-end transactions across a comprehensive array of travel and related services, like flights, hotels, holidays, attractions, foreign exchange, visa services, etc. The platform is integrated with the Companies\u2019 CRM and enables multiple digital payment solutions.<\/span><\/p>\n

Amit Madhan, President & Group Head \u2013 Information Technology & E-Business, for Thomas Cook (India) & SOTC<\/strong>\u00a0<\/span>said, \u201cAt Thomas Cook India & SOTC, we are obsessed with our customers! Despite the challenges of the pandemic, our aim was to create a safe, seamless and contactless experience and I am delighted with our agility and speed in delivery. My Team and I are thus honoured to accept IDC\u2019s prestigious award for \u2018Innovation in Omni-experience\u2019.<\/span><\/span><\/p>\n

Our hybrid \u2018clicks & bricks\u2019 model puts the power in our consumer\u2019s hands giving them the choice of interacting with us via one or multiple channels \u2013 based on their preference\/convenience. So, our customers can opt to research\u00a0and transact digitally via our apps and portals; interact with our contact centres for reassurance\/guidance or walk into their closest store to finalise their plans with our Holiday experts.<\/span>\u201d\u00a0<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The IDC Industry Innovation Awards recognise and celebrate the transformative initiatives led by India\u2019s tech leaders in accelerating their organization’s journey towards digital maturity. In line with the theme of the year – “Build, Grow & Invent: The Road to Realization”, Thomas Cook India & SOTC have successfully demonstrated innovation, agility and digital astuteness in… <\/p>\n

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