{"id":10113,"date":"2019-06-25T11:45:53","date_gmt":"2019-06-25T11:45:53","guid":{"rendered":"http:\/\/pulseonline.co\/?page_id=10113"},"modified":"2019-07-10T15:42:53","modified_gmt":"2019-07-10T15:42:53","slug":"thomas-cook-targets-indias-high-potential-high-growth-segment-women-travellers","status":"publish","type":"page","link":"http:\/\/pulseonline.co\/index.php\/thomas-cook-targets-indias-high-potential-high-growth-segment-women-travellers\/","title":{"rendered":"Thomas Cook Targets India&#8217;s High Potential, High Growth Segment: Women Travellers"},"content":{"rendered":"<h4 style=\"text-align: center;\"><strong>Launched &#8220;Ladies First&#8221; Women-only Tour Packages<\/strong><\/h4>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10118 \" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959-1024x683.jpg\" alt=\"DSC01959\" width=\"631\" height=\"421\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959-1024x683.jpg 1024w, http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959-300x200.jpg 300w, http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959-960x640.jpg 960w, http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC01959-450x300.jpg 450w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>A recent survey by Thomas Cook India further validated the strong potential of Indian women travellers, reporting a <strong>significant 34% growth<\/strong> in both international and domestic trips, across business, leisure and b-leisure segments. Hence, to address this discerning and high growth segment, Thomas Cook India conceptualised women-only tours, keeping security paramount via the selection of safe destinations, and the inclusion of an accompanying Thomas Cook woman Tour Manager.<\/strong><strong>\u00a0 \u00a0 \u00a0 \u00a0 <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>And what better time to launch the new product than on Women&#8217;s Day?\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC019551.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-10116\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC019551-300x279.jpg\" alt=\"DSC01955\" width=\"300\" height=\"279\" srcset=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC019551-300x279.jpg 300w, http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC019551-1024x952.jpg 1024w, http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/DSC019551-323x300.jpg 323w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The official announcement took place\u00a0 at the Marathon Futurex office in Mumbai, as Rajiv Kale, President and Country Head- Leisure Travel, MICE, launched &#8220;Ladies First&#8221;, amidst cheers from\u00a0 the staff.\u00a0 A celebratory cake was cut to mark the occasion.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Highlights of the innovative product includes:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Extensive range of destinations: includes Switzerland, France, Spain, Singapore, Thailand, Dubai, Abu Dhabi, Turkey, Egypt, Ladakh, Goa, Bhutan, Andamans, Kerala<\/strong><\/li>\n<li><strong>USP: Expertise of dedicated Thomas Cook Woman Tour Managers<\/strong><\/li>\n<li><strong>Attractive add-ons include spa-wellness, shopping, culture, cuisine \u2026<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">According to Frost &amp; Sullivan\u2019s report, travel by India\u2019s business women is expected to increase ten-fold to aprox.10,000,000 (ten million) outbound annual trips by 2030.\u00a0The women-only tours curated by Thomas Cook India, allow women to enjoy a sense of freedom and comfort in the company of women co-travellers while exploring a range of destinations on offer, including, Switzerland, France, Singapore, Thailand, Dubai, Abu Dhabi; also Bhutan, Ladakh, Goa, Kerala, Rajasthan and the Andamans across the Indian sub-continent. The tours range from 5 to 9 days, starting from Rs. 8,999 for domestic and from Rs. 39,900 onwards for international packages. (<em>Prices are per person on twin sharing<\/em>)<\/p>\n<p style=\"text-align: justify;\">Thomas Cook\u2019s data reveals that women today are no longer limited to being part of family vacations, but are increasingly travellers in their own right. Hence to cater to India\u2019s new age women consumers Thomas Cook India\u2019s Customised Holidays offers its \u201c<strong>What Women Want<\/strong>\u201d tailor-made programmes and journeys of self-discovery. Included are enriching local experiences such as Muay Thai\/kick boxing in Thailand, Flamenco dancing in Spain, or a cooking class with local chefs in Malaysia, Tuscany or at Le Cordon Bleu in France. Fun experiences range from a Vespa tour in Singapore, a pool party in Vegas, kayaking in Qatar\u2019s unique mangrove ecosystem to adrenalin-infused elements like an F1 drive around the Yas Marina circuit or a bungee jump off South Africa\u2019s Bloukrans Bridge. Relaxed programmes offered are a <a href=\"https:\/\/www.highheelsandabackpack.com\/in-search-of-finding-ones-self-beopjusa-korea-templestay\/\">temple stay<\/a>\u00a0 amidst Korea\u2019s serene mountains, spa-wellness in Bali or a laid back self-drive through New Zealand\u2019s spectacular outdoors.<\/p>\n<p style=\"text-align: justify;\">The appetite of India\u2019s <strong>HNI-UHNI women travellers has seen a 25% increase<\/strong> for Thomas Cook\u2019s luxury brand <em>Indulgence,<\/em> with demand for eclectic elements: classic open top car touring along Britain\u2019s coast, private cruises in Croatia, glamping set against breath-taking views of the\u00a0<em>Swiss Alps,<\/em> unparalleled wine-dine experiences in Melbourne\u2019s Yarra Valley or high end shopping with a personal shopper\/guide in Paris and Dubai.<\/p>\n<p><a href=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/IMG_20190308_160713239.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-10119 alignright\" src=\"http:\/\/pulseonline.co\/wp-content\/uploads\/2019\/06\/IMG_20190308_160713239-225x300.jpg\" alt=\"IMG_20190308_160713239\" width=\"273\" height=\"366\" \/><\/a>Age is no longer a barrier to the Indian woman\u2019s travel aspirations. Thomas Cook has witnessed a significant rise in girl students for its Travel Quest study tours, equally from millennials and corporate women to empty nesters and retired women &#8211; speaking highly of their willingness to embrace new cultures, and break out of their comfort zones.<\/p>\n<p style=\"text-align: justify;\">\u2018BFF\u2019 (Best Friends Forever)\/\u2018girl gang tours\u2019, \u2018kitty party\u2019 groups as well as bachelorette getaways are also seeing <strong>strong uptake of over<\/strong> <strong>27%<\/strong>, with Indian women showing interest in Singapore\u2019s pub crawls, a beach break at Malaysia\u2019s Redang\u00a0Island, a wild ride on Abu Dhabi\u2019s Formula Rossa or Miami\u2019s famed club hopping.<\/p>\n<p style=\"text-align: justify;\">While India\u2019s metros and mini metros (including Mumbai, Delhi, Pune, Ahmedabad, Bengaluru) have been <strong>contributing over 63% <\/strong>to the overall pie of women travellers, regional India\u2019s Tier 2 and Tier 3 cities have been emerging strongly, and these include Chandigarh, Nagpur, Kochi, Coimbatore, Panaji, Guwahati, etc.<\/p>\n<p style=\"text-align: justify;\"><strong>Domestic destinations too are showing growth of 18%<\/strong> over the previous year; locales like Shillong, Rann of Kutch, Hampi, Kovalam and Dharamshala are popular for their heritage tours and rich natural beauty. Local experiences include archery sessions, ayurveda, yoga and spa sessions, local cooking experiences, etc.<\/p>\n<p style=\"text-align: justify;\"><strong><em>\u00a0Rajeev Kale<\/em><\/strong>\u00a0said, \u201cWomen are power driving travel demand and our exclusive <strong><em>Ladies First<\/em><\/strong>, women-only group tours are designed for women seeking immersive and fun experiences without the hassle of travel logistics. We have already witnessed a growth of 34% in bookings from women travellers with destinations including Paris, U.K., Dubai, Abu Dhabi, Singapore, Indonesia, Korea, Japan and Canada-USA in high demand.\u201d<\/p>\n<p style=\"text-align: justify;\">He added, \u201cSafety is a vital element, and we have ensured that our expert women Tour Managers accompany all our group tours to ensure security and comfort.\u201d<\/p>\n\r\n<a style=\"color: rgb(68,79,247);\" href=\"http:\/\/pulseonline.co\/index.php\/archive-edition-12019\/\">Home<\/a>\r\n\n","protected":false},"excerpt":{"rendered":"<p>Launched &#8220;Ladies First&#8221; Women-only Tour Packages A recent survey by Thomas Cook India further validated the strong potential of Indian women travellers, reporting a significant 34% growth in both international and domestic trips, across business, leisure and b-leisure segments. Hence, to address this discerning and high growth segment, Thomas Cook India conceptualised women-only tours, keeping&#8230; <\/p>\n<div class=\"link-more\"><a href=\"http:\/\/pulseonline.co\/index.php\/thomas-cook-targets-indias-high-potential-high-growth-segment-women-travellers\/\">Read More<\/a><\/div>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/10113"}],"collection":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/comments?post=10113"}],"version-history":[{"count":4,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/10113\/revisions"}],"predecessor-version":[{"id":10391,"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/pages\/10113\/revisions\/10391"}],"wp:attachment":[{"href":"http:\/\/pulseonline.co\/index.php\/wp-json\/wp\/v2\/media?parent=10113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}