As a DMC operating in the UAE, Jordan, and Oman, we took the opportunity to celebrate World Tourism Day in September 2024, recognizing that tourism is not just about travel—it’s about connection and understanding. This year’s theme, “Tourism and Peace,” highlights the profound impact our industry has in fostering intercultural dialogue and challenging stereotypes. Tourism employs one in every ten people globally, providing livelihoods to hundreds of millions.
It is a powerful force that brings people together, allowing us to experience diverse cultures, savour unique cuisines, and forge lasting bonds. Every journey taken, opens a door to empathy and tolerance, enriching both travellers and hosts alike. In a world that often feels divided, let’s celebrate how tourism can be a catalyst for peace that transcends borders and unites us all.
