Launch a Digital Campaign focusing on Durga Pujo Holidays
SOTC Travel’s consumer data reveals high travel intent especially during the festive season – across multiple segments driven by multigenerational families. West Bengal and East India feature as key source markets for the Company and are witnessing over a 50% surge in demand YoY for Durga Pujo Holidays. Therefore, with a focused intent to maximise on the significant demand, SOTC unveiled its new campaign targeting the Pujo season.
The Company’s consumer insights highlight that art, culture and poetry are core to a quintessential Bengali traveller. Keeping this in mind, SOTC’s Durga Pujo brand film features a Bengali family, where each member describes their perfect holiday and how they would plan each day of Durga Pujo.
Highlights of SOTC’s Durga Pujo Holidays:
- Range of destinations: Western Europe, Scandinavia, Australia, Egypt, South Africa, Vietnam with Da Nang, Singapore with Malaysia, Bali, Thailand, Dubai & Abu Dhabi, Andamans, Bhutan
- Special features: best price guarantee, Bengali cuisine on tour, Bengali speaking tour manager, all-inclusive tours, guaranteed early check-in, late check-out, departures ex-Kolkata
- Offers: discounts up to Rs. 60,000/- per family, on spot offers, gifts on booking
Link to film: https://www.youtube.com/watch?v=jpXQC-eILKw
SOTC Travel’s campaign is being extensively promoted across digital & social platforms, primarily YouTube, Facebook and Instagram.
Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “To cater to our customers from these valuable markets, we have carefully designed holidays to domestic and international destinations, based on their unique preferences. We have added special touches like a Bengali speaking Tour Manager, special Bengali cuisine for our customers from Kolkata; also guaranteed departures from Kolkata for our Durga Pujo special tours. Our tours come with Best Price Guarantee, discounts up to Rs. 60,000/- per family, on spot offers and gifts on booking. This is our gift to our Bengali customers – enabling them to indulge in their passion for travel while celebrating their favourite festival.”
Customers can book their preferred holiday via a video chat or make a request for a call, or select from SOTC Travel’s omnichannel network – that offers choice and convenience via the Company’s website, call centre, or extensive retail network pan India.