Thomas Cook (India) Limited has unveiled a new campaign targeting Young India – by highlighting its special range of experiential Summer 2023 Europe Holidays, starting from as low as Rs. 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers, and come up with unbeatable deals like Best Price Guarantee and No Cost EMI – 0% interest.
Thomas Cook’s Digital First focus has resulted in a significant drop of approximately ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture, at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals, and a host of engaging experiences. Gen Z can sample Europe’s local cuisine, wine tasting, exciting nightlife with bar hopping, pub-crawls, a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more – across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, said, “Being the youngest demography in the world with approximately 65% of its population being below the age of 35, India’s Gen Z loves to travel, pack in, and share as many experiences as they can at affordable prices. This was the genesis of our special value tours for Europe – –designed with keeping our Gen Z customers in mind.
Our teams have formulated exceptional itineraries, and our digital led campaign highlights our unbeatable offers including best price guarantee on holidays, and No Cost EMI – 0% interest on our specially designed Europe holidays for Summer 2023. We invite our Gen Z customers to book their much-awaited summer holidays with us at Thomas Cook.”
Have a look at the links to the campaign clips, if you haven’t done so already…. and spread the word!
No.1
Facebook: https://fb.watch/hyDnZEzGk6/
Instagram:https://www.instagram.com/p/CmbTvZzIjr9/?utm_source=ig_web_copy_link
LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7011276984928366592
Youtube: https://youtu.be/rznJsdGuSGk
No.2
FB: https://fb.watch/hGt7xehD0r/
Insta:https://www.instagram.com/p/Cmqo8nhBKWe/?igshid=NTdlMDg3MTY=
YT: https://youtu.be/llbcRS0cjbg
No.3
FB: https://fb.watch/hR-TTPGwFq/
Insta :https://www.instagram.com/reel/CnBNMzfpeQK/?igshid=NTdlMDg3MTY=
Youtube: https://youtu.be/tW8pFEuHQsU