It is indeed commendable that Thomascook.in has won several awards recently, and we are very happy to tell you about them!
Thomascook.in lifted up two metals for the Search Engine Optimization campaign. The awards included the Silver at the DMAi Echo Awards in the Travel and Hospitality category, and a Bronze at the Campaign India Digital Crest Awards for Excellence in Digital Search.
Apart from this, Thomas Cook has been recognized by IAMAI – India Digital Awards as the “Best Travel Website” & IMA Awards for “Marketing on a Small Budget”.
The campaign included creation of fresh content-rich pages with blogs, testimonials, pictures etc. all of which were generated by users. This was the key driver for ranking our pages. The entire process was organic with no media spends.
We are also delighted to add that Thomas Cook ranked number one for the keyword ‘Honeymoon Packages’ within a month, toppling the OTA biggies like Makemytrip and Yatra. A single page on Honeymoon packages generated 8% of Unique Visitors for the Thomas Cook website.
Our congratulations to the team and all those involved in making this happen.