It was an exciting time for customers who availed of Foreign Exchange from us this summer. Not only were they getting the best rates, but there were other added advantages too!
In a bid to benefit consumers and leverage demand, we announced our Grand Forex Festival, valid up to June 30, 2019. The launch coincided with India’s peak holiday season, effectively providing the foreign exchange needs of India’s leisure segment.
While the key highlight of the Grand Forex Festival was Thomas Cook India’s promise of Forex delivery within 4 hours, there was a range of exciting offers and prizes, including complimentary stays at Sterling Holiday Resorts, and a grand prize of a free holiday to Durban, South Africa, for five lucky couples. In addition, Bookmyshow vouchers were available on every card transaction of over USD 1000, with discounts from leading lifestyle brands, like Bata and Myntra, assured on every transaction.
Deepesh Varma, Sr. Vice President & Head – Sales & Relationship Management Foreign Exchange, Thomas Cook (India) Ltd., said, “Foreign Exchange serves as a key growth driver, contributing over 55% to Thomas Cook India’s overall travel and related businesses. The Thomas Cook India Grand Forex Festival, has hence been strategically timed to coincide with India’s peak holiday season and hence catalyse demand.”
He highlighted, “The core message of our Grand Forex Festival is centred around our consumers and their convenience. We don’t want our customers to come to our office, instead we want to bring our office right to their doorstep and hence our promise of home delivery within 4 hours!”
We are happy to report a 27% growth in Foreign Exchange demand.
With such benefits and service , why would a customer want to go anywhere else for their exchange?