- Experiential travel is seeing strong demand from Chennai and the state
- Growth drivers include exclusive Tamil group tours – accompanied by Tamil speaking, experienced Tour Manager and local cuisine on tour
Thomas Cook (India) Limited, has inaugurated its new franchise outlet in Chromepet, Chennai – to leverage the high-growth market of the city and its surrounding catchments. Chromepet is a preferred residential locality in Chennai – with proximity to the airport and connectivity to prominent areas, including IT and business parks. The new Chennai outlet expands Thomas Cook India’s network to 9 locations in the city and 15 across Tamil Nadu.
In its commitment to enhance access and convenience, Thomas Cook’s new outlet will address diverse customer segments – families, couples, Young India’s, millennials & Gen Z, business professionals and seniors. Thomas Cook’s Chromepet outlet offers end-to-end travel services: International & Domestic Holidays (Group Tours, Personalised Holidays, Cruises, etc.), Value Added Services like Travel Insurance, etc. Additionally, Thomas Cook’s AI booking platform assists customers in planning their personalized vacations in real time by checking availability, and making reservations in a matter of minutes.
Customers also benefitted from the Thomas Cook Grand Indian Holiday Sale, held till September 25th, 2024. On offer were a range of benefits like exciting discounts of upto Rs. 50000, 0-0-1 EMI Offer ( 0% Down Payment, 0% Interest, 1% Processing fees), prizes for customers booking holiday above Rs. 1.5 lacs like an American Tourister Trolley.
Travel Trends from Chennai:
- Increase in multiple trips per year: from 2 to 4/5 annual holidays
- Longer stays: from 3 days to 5 – 8 days for short trips; from 5 days to 10 -15 days for longer trips
- Chennai customers are well educated, discerning and look for authentic local experiences.
- Growth of experiential travel: e.g. Northern Light tours in Finland, whale watching in Sri Lanka
- Emergence of Bizcations/B–Leisure: extending business trips or getting family to join for a mini-vacation
- Emergence of fresh new destinations: Driven by easy visa regimes and connectivity, increased demand for Azerbaijan, Uzbekistan, Kazakhstan, Georgia and Vietnam
- Top destinations:
- International: Japan, South Korea, Switzerland, France, Spain-Portugal, Czech Republic, Hungary, Australia, USA, Kenya
- Domestic: Kashmir, Ladakh, Himachal, Andaman Islands, North-East India
- Strong demand for Pilgrimage Tourism continues: Char Dham, Kashi, Ayodhya, Rameswaram, Tirupati, Amritsar, Varanasi, Prayagraj, Dwarka and Sri Lanka (Ramayan Trails)Tamil Special Tours
- Strong growth emerging from not just metros like Chennai, but also from powerful regional markets like Madurai, Coimbatore, Salem and Tiruchirappalli
Contact Details:
Thomas Cook (India) Limited,
No 7/6, 3rd Main Road, New Colony,
Chromepet, Chennai – 600044
Ph: 91 8939070319
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, said, “Chennai is an important source market for us, and we are witnessing a significant demand from the city. Hence, we are delighted to announce the opening of our Gold Circle Partner franchise outlet at Chromepet. Strategically chosen for its central location, this new outlet will enhance our ability to serve the growing and diverse needs of customers in the region, offering easy access and seamless services to our customers – right at their doorstep! We also have exclusive Tamil group tours with co-travellers from the State, accompanied by a Tamil speaking expert Tour Manager and the comfort of select Tamil cuisine while on tour. On behalf of my Team, I extend a warm welcome to our customers from Chennai. My Team and I look forward to co-curating memorable holidays for each of our customers – both within India and international.”