We all know that every vote counts in an election. It is not just a right…its a power! We are sure you must have exercised your vote during the recent general election. Many people had to plan trips back to their home cities where they were registered to cast their ballot. Thomas Cook too encouraged its voters to go back home and vote, as soon as the schedule was announced with exciting incentives!
The company went a step further….It spearheaded the citizen election agenda 2019 by launching its ‘Ghar Jao Vote Karo’ campaign ahead of the general elections. Through this launch, we sought to empower citizens to vote while simultaneously rewarding them — both on their flight to their hometown pre-election, as well as holiday discounts post elections. The campaign was extended from March 26th to May 19th 2019.
The pre-election offer included a discount of Rs. 1,000 off on return air tickets (per adult), on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. As the elections coincided with the summer vacations, Thomas Cook also offered a special post-voting holiday discount– across both its domestic and international group tours (Rs. 3000 off on its Domestic Group Tours or Rs. 5000 off on its International Group Tours, per family). All the customers needed to do to avail the offer, was to display their inked finger at any of Thomas Cook’s extensive retail outlets pan India to avail of a holiday offer valid until July 19th 2019.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation said, “At Thomas Cook India, we are keen to do our part by motivating consumers to cast their vote in their hometowns and this formed the genesis of our Ghar Jao Vote Karo campaign.”
He added, “Social media is expected to play a strong role in the upcoming elections. Be it voting selfies showcasing an inked finger or the use of hash tags, consumers are taking their involvement beyond the booth. However, there is a strong urgency in getting the voting population involved in the pre-voting phase as well and hence our campaign motivates customers- both during the pre and post voting phases.
Via our ‘Ghar Jao Vote Karo’ campaign, we look forward to engineering a new wave of proactive social consciousness across metros as well as Tier II and III regions of the country.”
The campaign was a roaring success with many customers sharing the information with friends and family across social media platforms, and we were happy to do our bit for our country!Home