Thomas Cook collaborated with the Singapore Tourism Board to launch a unique virtual game – ‘Singapore Escapade’ to keep the destination ‘top of mind’ even when borders were closed.
This unique virtual game was considered a distinguished idea designed for engaging consumers through an innovative concept.
Rudrani Chatterjee (Trade Relations), and Varun Kulkarni (Marketing) worked closely with the Singapore Tourism Board to launch this unique and fun gaming activity which also offered exciting gratification.
Well done Rudrani and Varun – what an innovative concept!