~Increases consumer access with a new branch
at SCF 51, Sector 15, Faridabad, Haryana~
Thomas Cook (India) Ltd. strengthened its presence in Faridabad with the inauguration of a new branch at SCF 51, First Floor, Sector 15, Faridabad, Haryana 121007, inaugurated by Romil Pant, Sr. Vice President and Jatin Sharma, Associate Vice President, Thomas Cook (India) Ltd. This expansion augments Thomas Cook India’s distribution and reach in Faridabad and Delhi NCR to 16 consumer access centres: 6 owned branches and 10 Gold Circle Partner (franchise) outlets.
Thomas Cook India’s internal data had highlighted Faridabad/Delhi NCR as a high potential source market for its holiday business. Hence, in an initiative to harness this opportunity, the Company has identified Faridabad to set up its new Gold Circle Partner franchise outlet. The Thomas Cook Gold Circle Partner programme is an exclusive franchise partner initiative that increases the brand’s presence-reach across the country, giving consumers access to the company’s products and services in metros/mini-metros and strongly emerging Tier 2 and 3 markets. The Gold Circle Partner benefits via brand association with the leading travel company in India, along with knowledge sharing/training and expertise to manage a travel business. In addition, a Gold Circle Partner is equipped with sales and marketing support to further business development and acquisition of a wider customer base. The new Gold Circle Partner outlet in Faridabad offers consumers end-to-end travel solutions with a bouquet of travel and travel related financial services, including: International and Domestic Holidays (Group Tours, Personalised holidays, Cruises, ), Value Added Services like Travel Insurance; Visa Services, etc.
Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “The North market has been identified as a prime growth driver and continues to deliver strong growth of 32% YoY for our Leisure Travel business. Delhi NCR offers us significant potential and we have selected one of Faridabad’s prime localities for our new branch.”
Gold Circle Partner Mamta Arora, a resident of Faridabad is an industry veteran. Her domain expertise and relationships/contacts will assist Thomas Cook in establishing and growing the market. The new outlet at SCF 51, First Floor, Sector 15, Faridabad, Haryana, is a prime location providing the Company a viable catchment for a range of consumers: families, business travellers, students and senior citizens.
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