With positive corporate sentiment driving demand, post pandemic, MICE travel is gaining momentum for both international and domestic destinations. Thomas Cook (India) Limited, has witnessed strong recovery for its MICE business in 2022 – with over 100% growth vs its pre-pandemic levels. The Company has delivered over 200 physical groups of between 100-2500 delegates per group, with spends of over Rs 3-4 lakh per person for premium groups. In addition to incentive groups and meetings, the Company has successfully managed over 75 international and domestic events. In addition, there were other happy occasions such as 5 weddings and associated events! This creates a strong pipeline for the upcoming season.
Thomas Cook India’s MICE team has operated MICE groups to France, Switzerland, Abu Dhabi, Dubai, Maldives, Australia, Turkiye, Singapore, Thailand, UK, Italy, Hungary and South Africa. Sporting events were a key focus area, and the Company managed several corporate groups for the cricket bonanza in Australia and the UK, and also the World Cup in Qatar.
We have also been active at home, and managed events in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Rajasthan and Goa on the domestic front.
Meera Charnalia – Sr. Vice President and Head – MICE, Thomas Cook (India) Limited said, “We have witnessed accelerated business revival of our volume driver MICE segment by offering unique experiences to corporates. I am delighted with the noteworthy delivery of our MICE Team.
Aishvarya Guhagarkar Director MICE Switzerland Convention & Incentive Bureau said, “Thomas Cook has always been creating the best travel experiences for their corporate clients. Thank you for inspiring clients to travel to Switzerland, to experience the best of nature. Switzerland Convention & Incentive Bureau is happy to express our gratitude for all the work you do for Switzerland.”
Sheetal Munshaw, Director – Atout France India said, “A mainstay for France, incentives was amongst the first segment to revive post reopening of borders. France offers a very eclectic choice of team building activities, landscapes, accommodation options and intra-regional connectivity to the ever evolving demands of this segment. While Paris undoubtedly remains a favourite, the region of Ile de France, Cote d’Azur and even Alpes Mont Blanc, are also becoming strong contenders. In addition to incentives, France has also gained prominence as a wedding destination with three very high profile weddings taking place last year in Paris, Cannes and Monaco respectively. We have been well supported in our endeavour to promote France as a MICE destination by renowned industry stake holders such as Thomas Cook who have showcased France’s diversity in their various MICE itineraries proposed to their clients.”
Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau at the Department of Culture and Tourism said, “India is consistently ranked as one of the top overseas markets for the emirate, and is one of the largest source markets for MICE travel in Abu Dhabi. We’ve seen significant growth in the number of Indian corporate groups holding their incentive trips in Abu Dhabi over the years, and witnessed an influx of MICE visitors flying to the destination from across the globe.”
“In 2022, we launched an enhanced Advantage Abu Dhabi Meetings & Incentives 2.0 programme with an aim to stand out in the sector, support our valued MICE groups, and increase awareness of our destination as the gateway to the MENA region. Leveraging the UAE capital’s reputation of delivering unrivaled hospitality, the incentive programme has seen great success in encouraging organizers to ‘Get the Advantage’. We look forward to working with Thomas Cook India to attract more Indian tourists.”
G B Srithar Regional Director, India, Middle East, South Asia and Africa, Singapore Tourism Board said, “The MICE industry in Singapore is on a strong path to recovery, following the city’s reopening to fully vaccinated visitors with no quarantine and testing requirements. We anticipate a full recovery of the MICE industry within the next couple of years. In 2022, marquee international events returned to Singapore, including Food and Hotel Asia – Food & Beverage and Food and Hotel Asia – HoReCa, which took place as two dedicated trade shows for the first time, ITB Asia, and Singapore Fintech Festival, which attracted a record turnout from over 115 countries. From India, we have seen a growing number of M&I groups to Singapore, including large 2400 pax land and 3,000 pax cruise movements. Singapore’s tourism, MICE and cruise sectors are forward-thinking, and we will continue to develop new and sustainable solutions that will appeal to future travellers. Working with partners like Thomas Cook, we invite Indian MICE travellers to come and enjoy a diverse array of exciting and reimagined BLeisure experiences.”
Thoyyib Mohamed, CEO & MD, Visit Maldives (National Tourist Board) said, “I am proud to say that India is currently the top source market for the Maldives tourism industry – we welcomed 241,369 tourists from India by the end of 2022, constituting a market share of 14.2%. The Maldives is also witnessing strong interest from Indian travellers as a MICE destination. After all, our MICE concepts offer a unique and eclectic blend of b+leisure with seclusion, luxury, and prestige. Visit Maldives conducted a joint marketing campaign with Thomas Cook India last year with exceptional results, further proof of how much Indian visitors love and adore the Maldives. With India remaining a key market in the years to come, I am confident that we will tap into the full potential of MICE tourism in the Maldives. India, our closest neighbour, will undoubtedly continue to top the arrivals charts to the Sunny Side of Life.”
Khun Isada Saovaros, Director Tourism Authority of Thailand, Mumbai Office said, “Thailand has the potential to become the Asian hub of MICE, with the country’s industry forecast to be among the top 5 MICE destinations. Business recovery, professional reconnection, and rejuvenation of the business workforce, we believe, will become the post-COVID agenda. With our professionalized workforce, state of art infrastructure, support schemes for meetings and incentives, conventions, exhibitions and mega-events, we are pleased to work with Thomas Cook, and believe Thailand will become an even more preferred destination for the MICE segment.”
Gregg Wafelbakker, General Manager Asia, Tourism New Zealand said, “We are elated to know that New Zealand is one of the well performing MICE destinations for Thomas Cook India. As the tourism sector’s recovery gets underway, we recognize the importance of the Indian market, and we will continue to convert high-quality intentions into arrivals and build momentum for MICE visitation in FY23 and beyond. Our partnership with a market leader like Thomas Cook places us in a good position to tap and convert pent-up demand for New Zealand, and welcome Indian visitors with great enthusiasm.”
Nalini Gupta, Managing Director, Lotus Aero Enterprises – GSA Costa cruise, India said, “Costa Cruises is seeing unprecedented demand for cruising from travellers in India. The positive feedback of guest experiences onboard, has been our best word of mouth publicity. Our current sailings from the UAE, and forthcoming summer itineraries from Europe have generated demand from the various travel segments, which includes individuals, group package departures and MICE incentive groups. By closely working with experienced professional travel companies like Thomas Cook India, our current passenger numbers have far exceeded our pre Covid levels.”
Neliswa Nkani, Hub Head South African Tourism (MEISEA) said, “With over 1 in 4 Indian arrivals to South Africa motivated by MICE, it has been heartening to see South Africa emerge as a world-class MICE destination. In fact, 41% of Indian visitors to SA are motivated by MICE and business travel, out of which MICE alone attracts 18% of Indian travellers. On the back of technologically savvy international convention centres, conference venues, meeting and incentive facilities, and services, the destination is well poised to host a range of events; right from a multi-day mega scale of over 10,000 delegates to intimate, closed room corporate team building activities. Multiple factors like easy accessibility and visa facilitation, a favourable currency rate and a diverse range of activities have made South Africa a natural destination of choice for Indian MICE groups who have covered the majority of Asia and Europe, and are now seeking value, freshness and innovation. To leverage the MICE market in India we are happy to work with Thomas Cook to build engagement and provide top quality incentive experiences. We look forward to sustaining our strong relations within the MICE sector as we continue to expand our reach in-market.”