Thomas Cook India and SOTC Focus on the Phygital-Hybrid customer seeking convenient digital access but with a personal touch

We Launch  A Live Video Platform to enable real time connect with Holiday Consultants

Avoids the hassle of downloading apps/software

In a strategic endeavour that capitalises on an increased demand to accelerate bookings, Thomas Cook and SOTC have introduced a unique feature to our marketing campaigns. The innovative Live Video Connect platform on the Companies’ campaigns seamlessly connects customers directly with holiday experts via a video call and chat, without having to download any added apps or software.

The Live Video Connect is yet another initiative that reiterates our accelerated digital transformation. The customer empowering feature enables a one-on-one contact/discussion with our experts in real time, without having to download additional software/apps or visit a physical store. An added advantage is that the customer can choose a time slot as per his/her convenience. The screen share functionality allows the holiday expert to explain details of products and options, to facilitate  the choice of an apt holiday or co-curate an itinerary as per the customer’s preference/interest.

The QR enabled Live Video Connect forms an intrinsic element of our CX strategy. The innovative technology creates expanded reach to newer highly viable source markets across India’s metros, mini-metros, and tier 2 and 3 markets, without the necessity of physical infrastructure.

Two Easy Steps:

  • Step 1: Scan the QR code
  • Step 2: Input details (name/phone number/email) and connect directly; or choose a preferred time slot for a call

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) and SOTC Travel said, “At Thomas Cook & SOTC, we are focused on Customer Centric innovation to keep pace with the ever-evolving Indian customer. The launch of our Live Video Connect platform is yet another initiative in line with this commitment.

The Live Video Connect aims at fulfilling the need of a rapidly growing tribe of “Hybrid” customers who seek the convenience of real time digital access combined with the personalisation of a real life expert holiday consultant, making this the most convenient way to plan your next holiday!”