- Sold-out inaugural charter flight underscores strong appetite from Bengaluru & Karnataka for unique destinations & experiences
- Bookings for upcoming Bhutan charters also at 100% capacity – demonstrating significant interest for Bhutan
- Bengaluru Airport serving as a crucial hub for burgeoning travel market of Karnataka & South India
In our last Issue we had told you about starting exclusive charter flights to Bhutan from Bengalaru.
We are happy to inform you that they were such a success that all the flights were completely sold out in no time! More than 600 passengers in 5 charter flights enjoyed the 8-day programme. Since most of the customers were from South India, our domestic team flew 8 chefs to Bhutan to give them ‘home food’!
Thomas Cook and SOTC Travel, achieved a significant milestone with their inaugural charter taking off from Bengaluru to Paro. They had witnessed a surge in demand for the Himalayan Kingdom. This resulted in an enviable 100% booking status for all its charters of 27th April , 4th May, and 11th May. This exceptional delivery underscores the robust demand from Bengaluru and Karnataka for premium destination-experiences.
Post announcement of their ground-breaking Bhutan charters ex-Bengaluru, Thomas Cook & SOTC launched two additional charters on 18th May, and 25th May 2024.
We identify South India as a vital market, contributing over 50% to Bhutan’s business, with significant growth potential. Launching special charters from Bengaluru to Bhutan addresses the challenge of limited air connectivity, offering its customers convenience and cost-effectiveness. The special charters cater to diverse traveller preferences, with unique experiences appealing to families, friends, couples, and young India.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, said, “We are delighted with the overwhelming response from our consumers, across Karnataka and the Southern region – resulting in a sold-out status of our inaugural Bhutan charter flight! And this gave us the confidence to operate two additional charters on 18th and 25th May.
We had handpicked Bengaluru airport as the hub/gateway for this initiative based on 3 clear opportunities: 1. Karnataka is our top source market 2. The high demand for consumers for unique destinations-experiences 3. The absence of direct connectivity for Bhutan from South India. What is noteworthy is that all our flights were at a 100% booking position – reflecting a resounding success of our pioneering Bhutan Charter strategy.”
Daniel D’souza, President & Country Head – Holidays, said, “Our charter initiative to Bhutan reiterates SOTC’s sustained commitment to innovation and exceptional customer experience in this our 75th anniversary year. Our exclusive charters from Bengaluru, are aimed at empowering travellers from South India with access and convenience to Bhutan – a destination that represents a delightful diversity of stunning vistas, culture, cuisine and warm people. Drawing on our customer feedback, and in partnership with Bhutan Tourism, Bhutan Airways and our local destination partners, our charter programs offer experiences that ensure an unforgettable journey for our customers.”
Carissa Nimah, Chief Marketing Officer of the Department of Tourism Bhutan, said, “This is a wonderful initiative from Thomas Cook India & SOTC, as the flights will help to boost tourism and foster closer ties between India and Bhutan. Through these charter flights, Bhutan becomes more accessible to travellers eager to explore Bhutan’s unique culture and stunning landscapes, driving economic growth and cultural exchange. We see a lot of demand to visit Bhutan from the southern states of India, and a direct flight is a wonderful opportunity to simplify the journey for the guests.”
Satyaki Raghunath, Chief Operating Officer at Bangalore International Airport Ltd, commented, “We were happy to welcome this charter service that connected BLR Airport to Bhutan’s Paro International Airport. This move further strengthens BLR Airport’s vision to serve as a crucial hub for South and Central India, facilitating connectivity and encouraging diverse and enriching travel opportunities to captivating destinations. We are committed to fostering such valuable partnerships and will continue to work together to ensure passengers enjoy smooth and seamless travel experiences.”