TCI-HK has launched an Out-of-Home (OOH) Advertising Campaign since August 2017 with the aim of promoting specified products, and the company brand image. This Campaign includes bus and taxi body advertising which is easily seen by the public and drivers on the road.
The bus body advertisement started in August 2017 for a period of six months. Three double-decker buses were decorated with the theme of South American and Antarctic, New Zealand stargazing, and Nordic and Icelandic auroras respectively. Those buses run through the prosperous business and residential area both in Hong Kong Island and Kowloon Peninsula. For the taxi body advertising, a total of 95 taxis were used during the period from September to December 2017. The taxis travel around everywhere in Hong Kong carrying passengers, mostly middle class and wealthy people, who are our targeted customers.
This OOH Advertising Campaign was successful in attracting the public attention and winning reputation from customers. It certainly does help to enhance our company’s brand image and recall the customer’s memory of our premium travel products.