TCI-HK had organized a thematic exhibition on 3rd – 4th June 2017 to promote the launch of our high quality South American and Antarctic tour products. This event was held at the iSQUARE shopping mall, which is one of the well-known one-stop shopping and entertainment complexes in Hong Kong. The variety of fashion brands, entertainment facilities and fine-dining restaurants in the mall has attracted quite a number of high quality customers. During the South American and Antarctic Exhibition, most of the visitors had shown keen interest inTCI-HK’s travel products, and significant business was generated in the booth.
The booth of TCI-HK’s South American and Antarctic Exhibition was divided into different theme areas. It included a Virtual Reality experience zone which demonstrated some Antarctica and South American scenery to the participant through VR equipment. Another AR Photo zone let the visitors take a photo under a simulated Rio De Janeiro New Year’s Eve fireworks festivity. There was also a leisure area for our Travel Club’s members, and some selected participants got to taste Chilean grape wine! Four sessions of travel talk were arranged to share some South American and Antarctic travel information with the participants. In the meantime, some thoughtful souvenirs were distributed during the event that gave the visitors a good impression of TCI-HK. We felt that this exhibition enhanced our brand image, and created an awareness of the company’s products.
