SOTC Travel Wins Domestic Tour Operator of the Year Award at SATTE (South Asia’s Travel & Tourism Exchange)

SOTC Travel has been honoured with the award for ‘Domestic Tour Operator of the Year’ at SATTE. One of Asia’s leading travel and tourism platform, SATTE provides a platform to all industry players to conduct business, share knowledge and exchange ideas on the emerging scenario of the travel industry.

With a legacy of 75 years, SOTC firmly believes that today, ‘No one understands the Indian Traveller better than SOTC’. The Company’s sustained focus on digitization resulted in a significant drop in the average age of its customers by approximately 10 years.

SOTC’s Regional focus inspired strong demand from India’s tier 2 and 3 cities. The Company launched its website in multiple regional languages – Hindi, Gujarati, Marathi and Tamil, to support customers and target the strong travel intent, high disposable income, combined with aspirational value of holidays emerging from Middle India’s powerful source markets.

SOTC Travel leveraged special occasions, public holidays, long/extended weekends and the festive season to create exceptional holiday portfolios for customers across every segment from Gen Z to Gen S (seniors) and strategically developed a wide range of products that played a vital role in maximizing its domestic business potential.

SOTC Travel’s impressive portfolio of products offer immersive experiences across the Country starting at affordable prices showcasing fresh new locales and engaging experiences. The Company’s Short Getaways feature a range of holidays to multiple destinations including hill stations, beaches, drivable destinations across India; outdoor & adventure holidays feature immersive experiences like trekking, hiking, camping, biking, safaris, river rafting, paragliding. SOTC’s Spiritual/Darshans portfolio offers a diverse range of ready-to-book and personalized tours to spiritual locales across India and the subcontinent including Char Dham, Jyotirlinga Tours, Ayodhya, Varanasi & Prayagraj, Shirdi Darshan, Rath Yatra, Madurai-Rameshwaram-Kanyakumari, Ramayan Anant Yatra, Dwarkadish, etc.

Luxury and ‘Affordable Luxury’ have been a key focus area, with inclusions like the Palace on Wheels; unique accommodation in jungle lodges/tree houses or havelis, uber-luxury resorts, glamping and more.

SOTC Travel consistently leveraged technology to drive scale of change in delivering benefits for customers and the business thus ensuring seamless delivery of contactless, scalable, secure solutions. The Company was a first mover to launch a Live Video Connect platform enabling customers to connect with holiday experts via a video call and chat.

Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “We are honoured to be selected as the Domestic Tour Operator of the Year Award for two consecutive years by SATTE. This prestigious award acknowledges our leadership in the space and recognizes our product innovation and efforts towards delivering exceptional experiences across India.

2024 marks our 75th year as a Company, and we take immense pride in being an Indian-born brand. We firmly believe that no one understands the Indian traveller better than us! We are committed to cater to a spectrum of travel requirements, always keeping in mind the unique tastes and preferences of our customers. Our wide range of products and offers ensure the best deals for our customers, and we continue to create more such exciting offers/value propositions.

SOTC Travel’s powerful hybrid omnichannel network continues to offer customers the choice and convenience of selecting their preferred mode or a combination of channels: virtual holiday store, website, call centre, or extensive retail network pan India.