SOTC and Singapore Tourism Board (STB) recently collaborated to bring the magic of Singapore to the malls of India. Launching a unique series of 3-D art installations in three cities – Mumbai, Bangalore and Delhi, the event sought to engage with customers, and to generate greater interest in planning their next holiday in Singapore while showcasing the beauty it has to offer.
Through the unique 3-D art installations travellers can imagine the most iconic locales of Singapore in an instant. The interactive art installation allowed customers to capture pictures and share them on their social media platforms, tagging SOTC’s Facebook page while standing a chance to win a free holiday by answering three questions about picturesque Singapore. Besides the 3-D art installations, SOTC and STB have also partnered to create a set of promotional videos for Singapore to showcase the history, culture, cuisine, adventure and wildlife, and scenic landscapes of this beautiful city. These will illustrate how Singapore is a place where visitors can fulfill their passions, in line with STB’s destination brand, “Passion Made Possible”.