SOTC enters the Travel E Commerce space with an all new sotc.in portal offering exciting new features. The platform presents an experiential holiday buying experience for its customers with a new map navigation feature. With a more contemporary design, variations have been made to the site-wide navigation to help customers find the information they need faster. The website offers customers a more engaging user experience with enhanced search and navigation.
Our aim with the new design was to use technology to allow customers to engage seamlessly with us across our physical and digital platforms. The new website is built on SOTC’s Omni-channel approach which is customer-centric, and helps us deliver an integrated digital experience to our customers. Features such as multiple payment options, price comparing feature and share/ recommend holiday to friends and family, offer our visitors a very informative experience. With fresh new and enhanced content, the site offers innovative packages — international and domestic.
SOTC is expected to increase its sales at 12 % with the Omni channel approach scaling the online platform. The traffic has been growing on the website over 100% from last year. In April it grew by 22% over March. The website is mobile responsive, and hence we have recorded immense growth in mobile traffic as well. The new portal is generating over 20,000 leads per month. That’s pretty big!