Since the introduction of the online platform last year, newer avenues with an onset of a new set of customers have resulted in a 10 – 12% growth of current business. Online channels contributed considerably to its omnichannel success.
SOTC Online was launched with the aim of creating better products to enhance the customer’s travelling experience, with the help of back-end technology integrations. This led to efficiency and improvement for real time connect with our customers.
The online platform of SOTC Travel features packages for a clientele with a healthy mix ranging from millennial to senior citizens. With an increasing trend for Visas on Arrival, short haul destinations and long weekend travel, SOTC introduced online predefined customized packages under the ‘Easy Series’. These give a costing advantage over Group tours on FIT packages. 125 packages were introduced under the Easy product category.
Apart from the traditional enquiries, SOTC has witnessed an 18% increase in customer enquiries for domestic and short haul destinations, where customers preferred booking domestic group tours, short haul international GIT, and budget category packages for Europe & USA. This resulted in higher booking transactions due to enhanced online presence. In 2017, 7000 bookings were received through SOTC’s online channels. A clear proof of its success!