In an endeavour to introduce Indian Travellers to new authentic ways of exploring a destination, SOTC Travel and the Singapore Tourism Board (STB) have collaborated to invite travel enthusiasts to explore the picturesque island nation Singapore through two immersive videos. These videos aim to show travellers the wonders they can experience in Singapore, through the eyes of both adults and children.
The videos highlight the destinations, with many offerings for people of every age, and belonging to every category of passion tribes. As the new-age Indian traveller shows greater interest in cultural immersion by way of sampling local cuisine, Singapore is their ideal destination.
Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “At SOTC, we endeavour to introduce our customers to new and immersive experiences at every destination, to make their holidays special and remarkable. Singapore remains a popular destination with Indian Travellers. Our collaboration with the Singapore Tourism Board enables us to showcase a unique side to the destination. The innovative 3-D art installation campaign in association with STB across various popular malls in India has helped us visualise and engage travellers to the types of experiences in Singapore. This was created with the aim of inspiring our travellers to get the most out of their experience in Singapore and enjoy their vacation to the fullest. According to the SOTC India Holiday Report 2019, short breaks are a bigger trend, where 53% of Gen Z, 59% of Gen Y, 50% of Gen X and 32% of senior citizen travellers wish to take the opportunity to visit new destinations, and experience more of the world. With the impressive array of activities, and beautiful sights, Singapore is an ideal destination for spending these short breaks. In association with STB we will provide the best holidays for our customers, who wish to explore the world in the pursuit of discovering different and exciting travel memories. Singapore is a destination that should exist on every traveller’s bucket-list, for the activities and experiences it offers to people of every age.”