At Sterling, our vision has always been to make diverse, experiential holidays accessible across India. Today, we are thrilled to announce a significant step in that journey: surpassing our 75-property milestone to stand robustly at 77 resorts.
This achievement is more than just a corporate metric. It represents a considerable expansion of options for our guests. Spanning 64 distinct destinations, our portfolio now proudly encompasses 3,800 keys nationwide. Our recent launches perfectly illustrate how our network has grown to be as wonderfully diverse as the Indian landscape itself.
We have actively strengthened our mountain circuits with the recent additions of Sterling Mount Olive in Gangtok, Sterling Nirmaya in Dharamshala, and the pinewood-clad Sterling Valley of Pine in Lansdowne. Building on this momentum, we opened our 9th resort in Rajasthan, Sterling Amargarh Jodhpur. We also launched our 2nd resort in Ayodhya, Sterling Saryu, alongside a city hotel in Mohali, Sterling Avante, and a tranquil escape at Malampuzha, Sterling Govardhana. Furthermore, we opened an upscale all-suite resort, Sterling Arka Suites Puri.
Our experiential brand, Nature Trails, has matched this rapid momentum. By introducing immersive outdoor adventures at Rock Valley in Ponda, Goa, riverside wellness at Nature Trails Chilla Rishikesh, and boulder-strewn heritage at the Ashoka Resort in Hampi, we are constantly redefining the boundaries of the traditional holiday.
This rapid, intentional growth reflects our “asset-smart” expansion strategy, and an unwavering commitment to the modern traveller. By actively scaling our footprint, we ensure that wherever our guests seek discovery, a signature Sterling experience is waiting to welcome them.
As we celebrate this landmark, our focus remains sharply on the future. We are not just scaling our inventory; we are expanding our promise to deliver exceptional hospitality at every touchpoint.