Minications are in Demand! Thomas Cook India and SOTC Travel Capitalise on the Surge

Launch India’s Incredible Short Breaks

A wide range includes approx. 150 air-inclusive and land-only minications

specially curated for quick getaways

With a strategic intent to target the growing demand for quick getaways, we expanded our portfolio with the launch of ‘India’s Incredible Short Breaks’. The extensive range of approx. 150 short breaks include value to luxury air-inclusive and land-only, ready-to-book and customizable holidays. Our Companies have maximised the current low-season to offer attractive pricing and special deals/discounts to accelerate demand.

The Thomas Cook and SOTC India Holiday Report – May 2023 reveals high intent for short breaks: 82% respondents indicating preference for multiple (3-4) minications. This formed the rationale for the launch of India’s Incredible Short Breaks. What is noteworthy is that this demand is emerging from not just India’s metros and mini-metros, but also tier 2-3 cities.

India’s Incredible Short Breaks feature a wide range of destinations including Kashmir, Himachal, Rajasthan, Andamans, Goa, Kerala, Tamil Nadu, North East, Madhya Pradesh and Andhra Pradesh. Also drivable destinations such as Shimla, Palampur, Dalhousie, Kufri, Chail, Manali, Uttarakhand from Delhi; Mahabaleshwar, Lonavala, Nashik, Aurangabad from Mumbai and Pune; Coorg, Kabini from Bengaluru; Tirupati, Kanchipuram, Pondicherry, Mahabalipuram from Chennai. Spiritual options include Varanasi, Prayagraj, Dwarka, Somnath, Puri, Shirdi.

The product range focusses on experiences including: guided heritage walks at a tea estate with a traditional tea tasting session in Palampur or wine tasting in Sula, tractor ride across the streams of Amritsar, evening Ganga aarti on Dashashwamedh Ghat in Varanasi. Stay in a stylish nature retreat with Sufi vibes in Srinagar, the uber luxurious Khyber Himalayan Resort & Spa in Gulmarg, or a European style luxury Wilderness Resort in Coorg, and more. Adventure seekers can opt for activities like snorkelling in the Andamans, kayaking in Kerala, riding ATV bikes in Solang Valley, or game drives at India’s leading national reserves including Bandhavgarh, Pench, Tadoba, Sunderbans, Ranthambore.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “India’s fascinating diversity offers a wealth of experiences to every traveller. Our recent India Holiday Report reiterates strong demand for short breaks, and so to inspire customers to explore our country’s myriad facets we have introduced a diverse range of India’s Incredible Short Breaks. The portfolio features nearly 150 minications of 3-5 days (air-inclusive and land-only) to a wide range of destinations. Our India’s Incredible Short Breaks are designed to ensure easy and effortless planning/booking. All our customers need to do is pack their bags and go!”

Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “Our exciting range of India’s Incredible Short Breaks cover the length and breadth of our Country. We have introduced a range of options from spiritual, nature to adventure, to cater to unique customer preferences emerging not only from India’s metros and mini metros but also Regional India. Customers get to choose from closer to home drivable breaks or air-inclusive options. Our India’s Incredible Short Breaks come packed with experiences like tea tasting sessions at a tea estate, wine tasting sessions, guided heritage walks, witnessing the famed Ganga aarti in Varanasi, tractor ride across the streams of Amritsar; also spiritual getaways, adventure activities, game drives, and more. To delight our customers, our product offers value to luxury, ready-to-book and customized programs co-curated by our experts.”