In March 2024, we welcomed Lilit Zakaryan, Founder & Director of Lead Tour, as our new Overseas Representative for Armenia! Lilit brings over 15 years of tourism experience and a passion for creating unforgettable travel experiences. She’ll be connecting Armenian tour operators with our amazing offerings in the UAE, Jordan and soon, Saudi Arabia. This appointment marks a key move in expanding our brand presence and enhancing our regional network. Moreover, with Armenia strengthening ties with our destinations, Lilit’s arrival positions us perfectly to capture the growing tourist interest.