According to our internal data, the demand for wellness tourism has grown by over 20% YoY over the last 3 years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of this initiative is self-discovery and rejuvenation of the senses- by incorporating some of the most powerful yoga practices set against India’s pristine locales.
The Travolution products have been designed to appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups.
Some of the best yoga retreats across the country have been selected, including Isola Di Cocco in Poovar, beauty/ anti-aging therapy at The Lake Village, Kottayam, yoga and well-being programmes in Gokarna and naturopathy at Prakriti Shakti near Kochi among others. In addition, Thomas Cook India’s portfolio incorporates a plethora of spa sojourns at Thiruvananthapuram, Bangalore, Udaipur, Delhi, Chennai, Varanasi, Vishakhapatnam, etc. Itineraries are inclusive of meals, accommodation, and transport with emphasis on yoga by trained experts, and a variety of wellness programmes such as ayurveda, meditation, spas, natural therapies, consultations and art therapy, coupled with a special satvik diet for a holistic and enriching experience.
Thomas Cook India’s wellness packages also focus on India’s women travellers, who are seeking personalized experiences that incorporate meditation, yoga, conventional & infra-red sauna, hot tubs & hydrotherapy and luxurious spa treatments.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, said, “Yoga offers immense tourism potential – a boon to the Travel & Tourism sector with a cascading impact to the country’s GDP.
Given the significant 20% YoY demand in wellness tourism that we have witnessed, and in keeping with the Government’s drive towards yoga and wellness, our aim is to encourage travellers to embark on a journey of rejuvenation via our Travolution initiative. With Yoga’s benefits being passed down to us from ancient Indian texts, Thomas Cook’s Travolution empowers customers to celebrate self-care with a hand-picked range of enriching yoga cum wellness offerings across India.”