Janmashtami Was a Busy Time for SOTC Travel!

Festival travel has beome very popular, and this year, we witnessed a marked demand  for vacations, especially from Gujarat.

High preference for international cruises to South East Asia led to launching unique Janmashtami products: Manmohak Bali; Romanchak Vietnam with Danang; Manmohak Asia with a Cruise.

• Demand drivers: Multigenerational families, couples, Millennials & GenZ
• 25-28% increase in spends as compared to last year
• Singapore, Malaysia, Vietnam & Indonesia were the preferred destinations for Janmashtami celebrations, also Azerbaijan & Georgia

SOTC data revealed that consumers from Gujarat were displaying a high interest for travel during the Janmashtami festive season.

Key trends include:
• Popular destinations: Singapore, Malaysia, Vietnam & Bali. Cruises to South East Asia (Malaysia with Singapore; Indonesia) mono Vietnam with Danang; Kashmir
• Indian subcontinent: Sri Lanka and Bhutan
• New emerging destinations: Azerbaijan and Georgia

Spiritual Tourism is Also on the Rise
• Popular Spiritual/Pilgrimage tours: Jyotirlinga. Varanasi, Mahakaleshwar, Omkareshwara, Dwarka, Somnath, Mallikarjuna, Rameswaram; Ramayana Trails in Sri Lanka
• High demand for unique local experiences tours coupled with darshans, such as cuisine trails and outdoor/adventure

Unique travel trends
• Increase in demand for long-weekend/extended weekend getaways were notable
• High preference for curated tours like ‘SOTC Gurjar Vishwadarshan’ offering pure vegetarian / jain meals, and accompanied by son of  the soil Gujarati Tour Managers for travellers
• Shorter Booking window for Janmasthami travel under 20 days (short haul), 7-10 days (domestic)

Daniel D’souza, President & Country Head – Holidays, SOTC Travel Limited said, “Gujarat is a top source market and a powerful growth driver for SOTC’s holiday business. Our data indicates that Gujaratis are leveraging their festive holidays like Janmasthami to for travel on both International short haul and domestic break. We have witnessed a strong demand for Janmasthami travel – led by cruises to South Asia. To cater to this unique demand, our special tours like ‘Gujar Vishwadarshan’ that offer pure vegetarian/jain meals and accompanied by Gujarati Tour Managers have been introduced and we are seeing a high interest for such holidays.”

 

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